Market Impact: The expansion of Bayut Academy has significantly impacted the home-searching experience, reflecting Bayut’s dedication to customer satisfaction and an elevated real estate experience.
Leadership Perspective: Guy Farhat, General Manager of Bayut Egypt, emphasized Bayut Academy’s unique role in advancing the Egyptian property market and serving as a model for other companies.
Attendee Experience: Nesreen Tarek from Bedaya Mortgage Finance Co. highlighted the competitive edge gained through participation in Bayut Academy’s training, particularly in client engagement.
Interactive Training: The event featured interactive sessions led by Moataz Al Smara, covering topics like client communication and neuroscience in sales, which were well-received by attendees.
Skill Development: Bayut Academy offered courses ranging from introductory to advanced levels, enhancing agents’ communication skills and knowledge of psychology, with certification upon completion.
Expansion Significance: Yasmeen El Tonsy, Senior Marketing Manager of Bayut Egypt, stated that “The second wave of Bayut Academy marks a transformative step in Egypt’s property market,” emphasizing the program’s role in raising industry standards and fostering a culture of continuous learning.
7 May 2024: Bayut Egypt has officially launched the second round of its renowned Bayut Academy, commencing on August 7, 2024, with approximately 90 real estate professionals in attendance. This training program is designed to equip real estate agents with essential skills and experiences to elevate their expertise and effectiveness in Egypt’s property market.
Beyond skill enhancement, Bayut Academy offers a robust networking platform for agents, solidifying its reputation as an indispensable resource within the Egyptian and UAE real estate sector. This expansion has had a transformative impact, revolutionizing the home-searching experience for millions of users in just a few months. The company’s “Home of Homes” tagline embodies its commitment to elevating customer satisfaction and delivering an unparalleled real estate experience.
Guy Farhat, General Manager of Bayut Egypt, expressed his excitement about the Academy’s influence on the local property market, stating, “Bayut Egypt has consistently focused on advancing the property market in Egypt, whether through digital enhancements to our website or by fostering strong relationships with our customers. Initiatives like Bayut Academy, which is unique in the real estate market, exemplify our commitment.” He further added, “Bayut Academy serves as a model for other companies, encouraging them to invest not only in their own growth but also in the broader property market.”
Participants of the event, such as Nesreen Tarek, Business Development Specialist at Bedaya Mortgage Finance Co., shared positive feedback: “Being here at Bayut Academy gave us a further edge over others, as we learned a lot in the course on how to approach our clients and how to make sure that we get the deal done with them.”
The event kicked off with Moataz Al Smara, Training and Customer Success Specialist at Bayut, who introduced the attendees to Bayut, Bayut Academy, and its recent impact on the Middle Eastern real estate market. His session on effective client communication was highly interactive, fostering active participation and engagement among attendees. The day included group activities designed to promote teamwork and facilitate networking among agents, followed by a deep dive into the “Psychology of the Brain” and its application in sales, sparking lively discussions and positive feedback from participants.
Bayut Academy’s comprehensive training program offered courses ranging from introductory to advanced levels, ensuring that agents at all stages of their careers could benefit. Workshops on communication skills, human interaction, and client psychology were particularly praised. Upon completion of the courses, agents received certificates, adding significant value to their professional resumes. Bayut Academy’s structured approach not only enhances agents’ skills but also helps them build a strong professional network, positioning them for greater success in the real estate industry.
Bayut Academy was first introduced to Egypt in May 2024 as part of Bayut Egypt’s strategic expansion, aiming to empower both seasoned and new agents in the real estate sector. The launch was marked by training sessions led by Bayut’s Dubai team experts, including Caroline Tinkle and Moataz Al Smara. Commenting on the Academy’s role, Al Smara stated, “The dynamic role that Bayut plays in the real estate field is considered pivotal. This role met expectations after launching Bayut Academy, emphasizing Bayut’s position not only as a leading partner for major developers in Egypt but also as a significant institution to rely on in the future.”
Yasmeen El Tonsy, Senior Marketing Manager of Bayut, underscored the importance of this initiative, stating, “The second wave of Bayut Academy marks a transformative step in Egypt’s property market. By equipping real estate agents with essential skills and fostering a culture of continuous learning, we are enhancing individual expertise and elevating the industry’s overall standards. This initiative underscores our commitment to driving innovation and excellence in the real estate sector, both locally and regionally.”
Bayut Academy Established in 2017 in the UAE, Bayut Academy is a pivotal training program designed for real estate agents of varying experience levels. The Academy offers courses for up to 40 agents, focusing on skill and knowledge enhancement within the real estate industry. Bayut Academy not only strengthens agents’ capabilities but also fosters valuable networking opportunities across the sector.
Bayut, a leader in the real estate sector, has rapidly grown since its inception in the UAE in 2008. Expanding its presence globally, Bayut made a significant entry into the Egyptian market in late September 2023, continuing its mission to revolutionize the real estate experience across the region.