Namaa EXP for Mall Management has announced the launch of its new brand, M STREET, aimed at delivering a unique shopping and entertainment experience by attracting top local and international brands under the concept of shopping indulgence. The brand will make its debut with the M STREET Heliopolis project.
Karim Ghoneim CEO of Namaa EXP said that Namaa EXP is responsible for managment & leasing process for retail spaces at M Street Heliopolis, the premium commercial section of Valore El-Thawraa project.
With a substantial investment of EGP 4bn, it is set to become one of the leading shopping destinations in the area. The prime retail sqm features approximately 17,000 sqm of leasable area and expansive outdoor areas, stretching 450 meters along El-Thawra Street—one of the most vibrant streets in Heliopolis, he added.
Ghoneim pointed out that “M Street” specializes in creating an attractive environment for top brands, facilitating their presence in malls. This marks the beginning of a series of commercial projects under the M STREET brand, set to launch in various developments both within Egypt and internationally.
He disclosed that the company aims to offer a unique and fully integrated shopping and entertainment experience across Egypt and the Arab world.
He further explained that the launch of M STREET aligns with Namaa EXP’s strategy to develop and manage premium commercial destinations that combine modern shopping concepts with contemporary entertainment elements. This approach caters to both visitors and investors, with M Heliopolis being the first step in this ambitious plan.