People & Places Partners with RedCon Construction for Major Development Project

People & Places (P&P), an emerging leader in real estate development, has announced a strategic partnership with RedCon Construction, one of Egypt’s foremost construction firms.

This collaboration, involving an investment of EGP 500 mn, aims to fast-track the development of P&P’s much-anticipated project, The Med Ras El Hekma.
The contract with RedCon focuses on constructing the skeleton and external finishes for the first phase of “The Waterfall Village,” designed by Alchemy Architecture. RedCon’s established reputation for high-quality construction ensures the project is on track for completion within 18 months.
Moreover, this partnership further accelerates the progress at The Med, where P&P has already achieved significant milestones. The rough grading for the first phase of The Gray Cabanas is complete, and skeleton construction is rapidly nearing completion, sparking excitement for the project’s future.
For the Mediterranean Villas, rough grading is almost finished, with skeleton works underway. The rough grading for The Waterfall Village has reached 40% completion, with RedCon now taking over the construction, emphasizing their commitment to sustainable practices and the environment.
“We are excited to partner with RedCon Construction for the development of The Waterfall Village,” said Karim El Assal, Founder of People & Places. Their expertise and dedication to quality and sustainable construction align perfectly with our vision for The Med.”
Also, Amal Abdel Wahid, Vice Chairman and Managing Director of RedCon Construction, expressed his satisfaction with the collaboration, noting the significance of The Med-Ras El Hikma project as a leading and distinguished development.
The Med Ras El Hekma also recently celebrated the successful launch of its collaboration with LA7 Hotels, with the first phase of Geo, LA7 Homes, achieving rapid sell-out. This success highlights clients’ strong trust in P&P’s vision and development expertise.
With a substantial land bank of 2 million sqm and a total investment portfolio exceeding EGP 110 bn, encompassing both The Med and Hills of One, P&P solidifies its position as a key player in the Egyptian real estate market.

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