Amidst the rapid transformations shaping Egypt’s real estate market, Salam Properties has emerged as a strategic player with the vision and expertise to redefine the development landscape. From the Nile Delta to Cairo, and from residential complexes to world-class hotels, the company continues to affirm that innovation and quality are not choices they are fundamentals.
In this exclusive interview, we speak with Mr. Moataz Shalaby, Chief Commercial Officer at Salam Properties, to explore the company’s 26-year journey, its flagship projects, and the strategic partnerships that reflect its ambitious outlook for Egypt’s real estate future.
From the Delta to Cairo: A Beginning That Made the Difference
Founded in 1999 in the Delta region—specifically in Mansoura and Damietta—Salam Properties was built on a clear vision that fuses innovation with professionalism and is committed to delivering high-quality, forward-thinking real estate solutions. The company initially focused on standalone residential buildings, eventually expanding into administrative properties, shopping malls, and residential compounds in New Mansoura and New Damietta.
Today, the company boasts a robust land portfolio in prime locations such as New Cairo, Sixth Settlement, Sheikh Zayed, New Mansoura, and New Damietta. This geographical diversity underpins its growth strategy and supports its continuous search for new opportunities in emerging areas like the North Coast, where it plans to launch residential, commercial, and administrative projects aligned with Egypt’s urban sustainability goals.
Salam Properties has recently expanded into New Cairo with a strategic project in Lotus District near the American University, announcing its latest development in partnership with the global hotel brand Hilton. The company owns a diverse range of projects—some delivered, others under construction—all reflecting its unwavering commitment to top-tier quality and timely delivery. Remarkably, the company has never relied on bank loans nor been involved in any legal disputes with clients—an attribute that has significantly contributed to its reputation and trust in the market.
Exceptional Projects, Proven Excellence, and a Strategic Expansion Map
Over its 26-year track record, Salam Properties has built a distinguished real estate legacy, having executed over 20 major projects. Five of these have already been delivered, while 15 are currently under development, reflecting the company’s dynamic approach and its capacity to manage a diversified project portfolio.
Among these achievements is the Buyout compound in New Mansoura and New Damietta, which blends upscale residential living with global hospitality through the inclusion of a Hilton Garden Inn hotel, offering a fully integrated living experience. Meanwhile, La Vida Mall in New Mansoura stands out as a massive hospitality and commercial landmark covering 20,000 square meters—an ideal destination combining business with leisure.
Equally notable is The Residence—an architectural masterpiece redefining real estate development in new Cairo. Spanning 12 acres, this signature project includes residential units, commercial spaces, office facilities, medical centers, and a luxurious hotel operated by DoubleTree by Hilton, featuring over 140 rooms.
To meet diverse client needs, the company offers residential units ranging from 55 to 210 square meters, with fully finished or semi-finished options and flexible payment plans extending up to 12 years. This variety underscores Salam’s commitment to catering to different market segments while maintaining the hallmark quality and luxury of its developments.
These are not mere buildings—they are a tangible expression of the company’s vision: delivering integrated, premium real estate models that fuse innovation, elegance, and service excellence, while keeping pace with market trends and elevating expectations in the Egyptian real estate sector.
Strategic Partnerships that Build Trust
At Salam Properties, strategic partnerships are seen as a cornerstone of success, significantly enhancing operational efficiency and accelerating project execution. As such, the company has forged alliances with leading entities across specialized fields, enabling it to deliver integrated real estate solutions that meet world-class standards.
In the field of consultancy and research, Salam partners with Etqan as its strategic advisor for financial and marketing studies, in addition to overseeing the development of the company’s corporate identity and project branding. On the architectural front, Salam has entrusted Dr. Mohamed Hafez Architectural Consultancy as the lead designer for most of its projects, leveraging his extensive expertise and market credibility.
For property and facility management, Salam collaborates with Aplus, led by Eng. Ashraf El Banna one of Egypt’s top operational management experts. A landmark achievement came through the company’s strategic alliance with Hilton Worldwide, involving the development and operation of three hotels under the DoubleTree by Hilton and Hilton Garden Inn brands, located in New Cairo, New Mansoura, and New Damietta.
These partnerships bring a global hospitality dimension to Salam’s projects, enhancing their investment value and underscoring the company’s commitment to delivering internationally benchmarked living and service experiences. Such alliances reflect Salam’s philosophy of working with credible, high-caliber partners to realize its vision of delivering exceptional real estate projects tailored to market needs with maximum efficiency and quality.
These collaborations represent a modern business model built on specialization and integration, laying the foundation for a trusted brand and guaranteeing a holistic experience from concept to completion.
A Forward-Looking Investment Vision
Mr. Shalaby describes Egypt’s real estate market as one of the largest in the Middle East and Africa, emphasizing the vast investment opportunities—particularly in new cities and smart developments.
Despite challenges such as rising costs and evolving regulations, the future remains promising, he says. There is growing demand for sustainability and smart technologies, and we are actively incorporating these elements into our upcoming projects.
What truly sets Salam Properties apart, he notes, is its prudent management approach, supported by a sound administrative and financial structure. The company operates without bank loans, has no legal disputes with clients, and enjoys a solid reputation built over decades of ethical business practices.
Looking ahead, Salam is focused on expanding into smart and sustainable real estate. It also aims to enter new partnerships with both local and international entities, to launch high-impact developments that enrich the Egyptian market and open new horizons for investors and clients alike.
A Message to Investors and Clients
My message is clear, says Shalaby. Salam Properties is not just a real estate developer—it is a partner in shaping a smarter, more sustainable urban future in Egypt. We promise our clients and investors that what’s coming next will be even more distinguished, more integrated, and more rewarding