United Brothers for Engineering Industries has launched the “60 Years of Trust… and Still Going Strong” campaign, celebrating its legacy.

The company is organizing an intensive training program. As a result, the program enhances employee skills. Moreover, it maintains high standards in engineering excellence.

Meanwhile, United Brothers for Engineering Industries Company owns the “Siltal” brand. Accordingly, the company initiated a comprehensive training program. Specifically, the program targets heads of customer service departments. In addition, it targets maintenance, after-sales services, and sales departments. Consequently, the initiative boosts employee efficiency and performance. Ultimately, it aligns with the company’s growth objectives for 2026.

Under the leadership of Chairman Dr. Hatem Raslan, United Brothers Engineering Industries launched a training program. Notably, the program targets customer service, maintenance, after-sales, and sales teams. Therefore, the initiative enhances professionalism. At the same time, it improves response times. Moreover, it ensures high-quality service. Thus, it reflects the company’s commitment to superior client support.

Furthermore, United Brothers Engineering Industries introduced a comprehensive training program focused on the Odoo system. As a result, the initiative enhances workflow management across departments. In turn, it boosts performance and operational efficiency. Additionally, it fosters a flexible work environment. Importantly, it prioritizes employee comfort and maximizes productivity.

In parallel, United Brothers Engineering Industries organized a dedicated training and orientation day. Specifically, the company targeted sales representatives across Cairo and Giza. Likewise, it included representatives from all Egyptian governorates. Therefore, the initiative deepens understanding of product specifications. Additionally, it familiarizes teams with the latest offerings. Consequently, representatives provide informed and reliable advice to clients.

During the event, organizers featured a factory tour. As a result, attendees observed different production stages. Accordingly, this enhanced trust in product quality. Moreover, it reinforced confidence in the reliability of shared information.

Strategically, this action aligns with United Brothers’ 2026 strategy. Specifically, the strategy seeks to launch a new improved product collection. Furthermore, the collection features superior quality and advanced technologies. Therefore, the company requires a well-prepared team. In addition, it needs efficient communication with customers. Ultimately, this guarantees effective market penetration in Egypt.

Additionally, Dr. Hatem Raslan announced an extensive expansion strategy for the “Siltal” brand. Notably, the strategy targets prominent retail locations in Cairo. These include B.Tech and Cairo Sales. It also includes Egyptian Markets on Abdel Aziz Street and Mazaya. Furthermore, the company will reveal nationwide expansion in early 2026. Accordingly, the goal ensures fast and easy product access across Egypt.

Moreover, the expansion confirms United Brothers’ control over the Egyptian market. At the same time, it reflects sixty years of experience. Consequently, the company prepares to enter a new development era in 2026. This era emphasizes quality and expansion.

Finally, Dr. Raslan stated that this new phase strengthens long-standing client trust. Notably, this trust spans more than sixty years. Accordingly, the marketing slogan for the coming year is announced. “60 Years of Trust… and we’re still going strong.”