AJAD Developments has officially launched Elaia, its first residential project in Egypt. The launch comes in strategic partnership with Heliopolis Company for Housing and Development. The project spans 85 feddans in the heart of New Heliopolis, East Cairo. Backed by Saudi investments, Elaia is a new real estate project designed to deliver smart and sustainable urban living. Moreover, it is supported by over 28 years of Egyptian expertise and draws inspiration from Arab cultural identity.
Elaia is strategically located along Suez Road, one of East Cairo’s fastest-growing development corridors. Moreover, the project reflects AJAD Developments’ strong commitment to building sustainable and innovative communities. Inspired by Arab culture and designed for modern lifestyles, Elaia blends authenticity with contemporary living standards.
AJAD Developments is the result of a strategic Saudi-Egyptian partnership. AJAD Developments is driven by a team of leading real estate experts from both the Egyptian and Saudi markets. Thanks to this powerful blend of experience and vision, the company is set to make a bold mark.
Moreover, AJAD aims to become a key player in the competitive real estate market. To achieve this, it focuses on developing integrated urban communities based on innovation, quality, and sustainability.
AJAD Developments is entering the Egyptian market with a robust EGP 30 billion investment plan. Moreover, the company adopts a long-term strategy to expand across both Egypt and Saudi Arabia. The launch of Elaia marks a strong and ambitious start.
The name “Elaia” is inspired by the Greek word for olive tree. It symbolizes authenticity, resilience, and deep roots. These values perfectly align with AJAD Developments’ vision. Above all, they reflect the company’s commitment to building lasting, community-centered developments.
Elaia is located just minutes from Cairo International Airport, Nasr City, and Heliopolis. Additionally, it’s close to Madinaty, Al-Rehab, and the New Administrative Capital. Moreover, the project offers direct access to both the monorail and high-speed rail stations, making it an ideal choice for residents and investors seeking prime locations in East Cairo.
With only 16% of the land dedicated to built-up areas, the master plan puts green spaces and landscaping at the heart of the project. As a result, residents enjoy a walkable lifestyle surrounded by nature and open areas. Housing options are diverse.
For instance, apartments range from 72 to 170 sqm. Additionally, townhouses span from 152 to 160 sqm. There are also standalone villas between 190 and 260 sqm.
Each unit is carefully designed to offer panoramic views of the lush landscapes and open green spaces.
Ammar revealed that the project is divided into multiple independent zones. Each zone features its own gated entrance, ensuring both privacy and security. Moreover, these zones are fully equipped with internal services and tailored facilities that meet the diverse needs of residents.
Elaia also features a 1,300-meter commercial promenade. It is poised to become one of East Cairo’s key open-air destinations, offering retail, administrative, and service units for both residents and visitors.
Moreover, the project is fully enabled with smart infrastructure. Homeowners can conveniently control lighting, alarms, and air conditioning remotely via a dedicated mobile app.
AJAD Developments seeks to deliver projects that reflect Arab culture. They blend luxury, innovation, and authenticity to create distinctive living experiences.
Moreover, the company aims to merge nature with architecture, and sustainability with comfort. In addition, it strives to combine local identity with global standards, ensuring timeless value.
Each phase of Elaia includes its own elevated clubhouse, swimming pools, and water features. Moreover, outdoor gyms, walking and cycling tracks, EV charging stations, and smart access systems are thoughtfully integrated—designed to offer a high-quality, luxurious lifestyle.
Among the key success partners for Elaia are YBA – Yasser El Beltagy Architects, one of the region’s leading architectural firms, and ACE Moharram.Bakhoum, the project’s supervision consultant.
The project’s launch event brought together executives from AJAD Developments and Heliopolis Company for Housing and Development, alongside Saudi investor Fares Al-Dossari, industry partners, business leaders, and public figures. The evening concluded with a special performance by renowned artist Bahaa Sultan.
