Alarinova Real Estate and Tourism Investment – a British investment – has announced the launch of its operations in Egypt’s real estate market.

The company aims to bring about a qualitative shift in the concept of urban development in tourism communities through integrated architectural designs that blend luxury, Egyptian heritage, and cutting-edge technology.

Dr. Architect. Alaa Nasser, Chairman of Alarinova Real Estate and Tourism Investment, emphasised that the company brings a different, non-traditional vision to Egypt’s real estate market.

Alarinova is committed to developing exceptional tourist resorts that combine minimalist architectural design with innovative cultural innovation rooted in heritage, and equipped with world-class amenities.

He noted that the company seeks to redefine the concept of luxury in its projects by integrating modern architecture with natural landscapes, while emphasizing cultural heritage and sustainable technologies.

This approach allows Alarinova to implement innovative architecture that embodies authenticity, sustainability, and modernity.

Nasser added, “At Alarinova, we aspire to offer a new experience that goes beyond construction — one that earns international environmental certifications, fosters meaningful connections, and inspires a conscious lifestyle that respects the environment while serving people and embracing modern standards in both design and function.”

He affirmed that the company aims to drive change in Egypt’s real estate sector by creating integrated environments that combine wellness, heritage, and innovation.

Through innovative design and smart solutions, the company seeks to reshape the future of real estate – one that balances architectural quality, positive community and environmental impact, while preserving cultural heritage.

He explained that the company’s first project, set to launch in Ain Sokhna, will bring its vision to life by incorporating sustainability and smart technology. The innovative development is set to launch in the second half of this year.

The company’s leadership team brings extensive expertise through its founders and executives: Dr. Architect. Alaa Nasser serves as Chairman, Dr. Kawthar Nasser as Vice Chairman, Dr. Noha Nasser as CEO, and Dr Nevine Nasser as Head of Innovation.