Belmazad and EGYLEASE forge strategic partnership to optimize assets
Belmazad announced a strategic partnership with EGYLEASE, a subsidiary of the Industrial Development Bank (IDB). This partnership aims to maximize the utilization of assets owned by EGYLEASE through auction sales on the Belmazad platform.
The collaboration comes as part of both companies’ efforts to enhance Egypt’s digital asset sales ecosystem and expand their client base for online auctions. The agreement was signed by Mr. Mahmoud Farahat, CEO of Belmazad, and Mr. Ehab Anas Elwogoud, CEO and Managing Director of EGYLEASE.
The signing ceremony was attended by Omar El Dewey, Founder of Belmazad; Mr. Ahmed Abbas, Head of Auctions at Belmazad; and Mr. Ahmed El-Shamy, Head of Business Development at EGYLEASE.
Mr. Mahmoud Farahat, CEO of Belmazad, said that this agreement represents a major step toward supporting digital transformation in Egypt’s auction and electronic asset sales sector. Through this strategic partnership, Belmazad aims to offer a more transparent and efficient sales experience. This will help companies and institutions maximize the value of their assets.
He added that the partnership will begin with four buildings owned by EGYLEASE in different locations. These properties will be listed on the Belmazad platform in preparation for auction.
Moreover, he emphasized that the platform provides an integrated digital environment ensuring transparency and easy access to listed assets. He explained that Belmazad develops comprehensive digital solutions aligned with Egypt’s national digital transformation goals.
This collaboration reflects the confidence that major financial institutions place in the platform’s efficiency and its ability to manage sales and auction operations professionally.
Omar El Dewey, Founder of Belmazad, stated that the company constantly seeks to expand its partnerships with financial institutions and banks. This expansion aims to build a fully integrated digital ecosystem for trading various types of assets according to the highest standards of transparency and governance.
He revealed that more successful strategic partnerships with major economic entities in Egypt will be announced soon. Furthermore, he highlighted that Belmazad goes beyond listing and auctioning assets. The platform also provides innovative digital services that enhance the customer experience.
Belmazad utilizes artificial intelligence technologies to display assets. It also offers 3D virtual tours that allow users to explore buildings realistically before making purchase decisions.
Additionally, the platform provides insights into optimal asset utilization by suggesting the best business activities for each property. This feature helps investors make informed and profitable decisions.
Belmazad’s portfolio includes premium land plots in exceptional locations and ready-to-use properties that offer genuine investment opportunities.
Mr. Ehab Anas Elwogoud, CEO and Managing Director of EGYLEASE, expressed pride in partnering with Belmazad. He noted that Belmazad is one of EGYLEASE’s trusted success partners in the Egyptian market.
This collaboration supports EGYLEASE’s strategy to improve asset management and sales mechanisms through digital innovation. It aligns with Egypt’s digital transformation goals while enhancing operational efficiency and transparency.
He emphasized that the partnership also aligns with the company’s strategy to maximize the value of owned assets. This may occur through sales or joint development projects, ensuring the highest possible returns.
According to Elwogoud, this collaboration represents a successful integration between the non-banking financial sector and the PropTech industry. It creates shared value for both parties and reinforces EGYLEASE’s commitment to using digital tools to better serve clients and manage assets efficiently.
Belmazad has positioned itself as one of Egypt’s leading PropTech innovators. The company offers a transparent, technology-driven digital platform supported by prestigious institutional partnerships, including Banque Misr.
The platform also collaborates with a growing network of partners in the finance and real estate sectors. Besides public auctions, Belmazad curates exclusive portfolios of underutilized assets in collaboration with major property owners and institutions.
EGYLEASE, meanwhile, is a leading non-banking financial institution and the investment arm of the Industrial Development Bank (IDB). The company provides innovative financing solutions serving multiple economic sectors. Through this, EGYLEASE empowers businesses to expand, invest, and drive Egypt’s economic development.
