Wise Real Estate Development Company announced the launch of its activity in the Egyptian real estate market, targeting the implementation of a diverse series of projects with an initial investment size of 3 billion pounds for the fiscal year 2024-2025.

Al-Sahtari stressed that the Egyptian real estate market needs more honesty in presenting the real estate product to customers, through credibility and transparency in conveying a complete and clear picture of the type of real estate investment the customer will undertake.

Engineer Ahmed Al-Sahtri, Chairman of the Board of Directors, explained that WISE has been preparing studies and research on the Egyptian real estate market to determine its real needs and requirements and market trends and meet them in the form of a distinct and unique real estate product that creates a qualitative shift and represents an addition to the real estate market and elevates the WISE name and is a strong addition to it.

Al-Sahtri explained that the partners in WISE all have a great degree of experience in the field of real estate development and engineering and legal consultations, which allows them to face all the challenges that real estate companies may face at all levels.

He said: When Wise Company decided to enter the field of development, it took upon itself to offer a competitive price to its customers while achieving a logical profit margin away from excessive prices and blind profits that do not take into account the customer and his capabilities. Wise Company also took into account that credibility, honesty, and fulfillment of its obligations before customers are its responsibility towards customers. This is to create a broad, diverse and growing base of customers who trust the Wise name.

Al-Sahtri revealed that WISE Company owns a huge land portfolio in multiple areas, with the start of New Cairo being the optimal market in terms of supply and demand and its strategic location in relation to the New Administrative Capital and the capital’s parks, which is in line with the state’s development plans and contributes to the development of cities to which the state attaches great importance.

The portfolio also includes several cities, provided that work is done to develop these lands at the appropriate time in conjunction with achieving its goals of increasing its experience in working in the New Cairo market and forming a customer base that you can trust. This is because the real estate market needs a lot to restore its discipline, and the most important thing it needs is honesty and credibility in the offer.

Al-Sahtri said that the company aims to create a diverse investment portfolio of projects, whether residential, administrative, commercial, or even medical, to address all segments of society. We also aim for WISE to be among the ranks of real estate companies operating in the Egyptian market aspiring to export the real estate product abroad.

The Chairman of the Board of Directors confirmed that the management structure of WISE Company consists of a group of experiences, cadres and competencies that have held important positions in the projects of real estate development companies and international engineering and construction companies, as well as major consulting offices around the world and the leaders of its success process, and that all of this experience will be in the interest of WISE projects.