Gloria launches new collection of ceramics
Gloria is a new name shone in the skies of the ceramic industry in a short time and was able to be one of the three biggest brands in ceramics market in Egypt. The company has presented different and the newest innovation products to break the stereotypes that the customers used in ceramics.The company’s sales reached EGP 500m during 2017, and it plans to increase this value in the current year.
The company seeks expanding into the African market.
In an interview, Gaby Michel, CEO of Gloria Ceramic said that the volume of Gloria’s sales exceeded EGP 500m during 2017.
Michel added that the company seeks to increase its sales value in 2018, pointing out that ceramic industry is promising , noting that export is the only way to support and promote the sector.
“Made in Egypt” exhibition is a great initiative and needs to be branded internationally
Gloria Ceramics started its business in 2008 and established its plant in 2010 with investment of EGP 270m on an area of 135,000 sqm in the industrial zone in Beni Suef governorate.
Regarding the use of “ You are the Designer” slogan, Michel explained that his company wanted to deliver a message that the clients can implement any design that they look forward to, and not only accept the offered products. However, in the beginning of launching such slogan, the company faced a problem that the customers did not accept the idea of designing what they want.
Gloria participates in the largest ceramics exhibition in Italy every year
In general, this attempt was to break the stereotypes that customers used to see in ceramic exhibitions, As for their share in the ceramic industry market, the CEO said, “we are ranked as one of the top three brands in the Egyptian market according to market research. We have been able to prove the name of Gloria in the market. We produce twice as much as we produced in 2016 and we aspire to increase production in the current year.”
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