Grit Properties has officially launched its operations in Egypt’s real estate market.
The company introduced an investment portfolio estimated at EGP 65bn. This positions it as a new developer backed by more than four decades of trust, quality, and commitment in the local market.
Eng. Haytham Hassan, Founding Partner and Managing Director of Grit Properties. stated that the company’s launch represents a new chapter in a long journey of dedication and fulfilled promises. He said that Grit is committed to delivering world-class real estate products. These products mirror the significant transformation underway in Egypt’s property market.
Hassan added that the launch of the company marks the continuation of Diar Developments’ success story. Diar has established a strong footprint in the Egyptian market through hundreds of distinguished projects. He noted that Grit Properties was founded to meet the evolving needs of clients. It also addresses the growing diversity of real estate products, while upholding the core values that have defined the Diar brand for decades.
He highlighted that the new company represents a natural evolution of the group’s business. It retains the same shareholder structure and executive management that have driven Diar’s success over the years. Additionally, the launch of Grit Properties serves as a strategic step to expand the group’s presence into large-scale mixed-use developments. Meanwhile, Diar Developments continues to focus on premium residential communities.
The company’s managing director disclosed that Grit aims to be a long-term, trusted partner in shaping modern lifestyles. It intends to deliver lasting value, quality, and confidence through distinctive and sustainable developments. He explained that the company’s success will be measured not by the volume of units delivered. Instead, it will be measured by the quality of life it creates. This will be achieved through meticulous planning, integrated services, and communities designed with human needs at their core.
Hassan concluded that real estate development is not simply about building structures. It is about creating a way of life that lasts. With this belief, Grit Properties opens a new chapter in a legacy of trust that began with Diar. This legacy continues today with even greater ambition and maturity.
