Innovation and creativity are the cornerstones of excellence in real estate projects. In the world of architecture and real estate development, success is built on a foundation of visionary thinking and groundbreaking design.
In this exclusive interview, Mohamed Hafez, CEO of Hafez Architectural Consultancy, shares his insights on the future of architectural design, highlights key projects, discusses industry challenges, and elaborates on his role in introducing new architectural concepts that meet market demands and exceed expectations.
About the Hafez Architectural Consultancy and Its Founder
Hafez Architectural Consultancy stands as a pioneering force in the field of architectural engineering, boasting over 52 years of experience in delivering innovative design solutions based on cutting-edge technologies and advanced planning methods. The firm was founded by Dr. Essam Hafez, a professor at Cairo University and a specialist in railway signaling and safety systems. His vision established the firm as a hub for innovation in architectural design and urban planning.
Since its inception, the firm has solidified its reputation among leading engineering consultancies, providing expertise across a diverse range of projects that seamlessly blend modernity with high-quality execution, all while preserving a distinctive architectural identity.
Mohamed Hafez: Leadership and Ambition
Today, the firm is led by Mohamed Hafez, who graduated in 1999 and has since carried forward the legacy of his late father, Dr. Essam Hafez. With extensive experience in architectural consultancy, Mohamed Hafez is recognized for his passion for design and innovation. Under his leadership, the firm has evolved into a comprehensive expertise hub, capable of competing both locally and regionally. His strategic focus lies in leveraging technology to enhance creativity and quality in architectural projects.
Inspiration in Architectural Design
According to Mohamed Hafez, creativity in design is not bound by fixed rules but is rather a dynamic process shaped by experience, practice, and the ability to draw inspiration at any moment. He emphasizes that innovation extends beyond generating new ideas—it involves redefining architectural standards and crafting unique solutions that leave a lasting impact on the urban landscape. He explains, “Excellence in architectural design is not about following conventional models but about crafting unconventional visions that balance aesthetics, functionality, and sustainability, ultimately resulting in exceptional projects that inspire future generations.”
Innovative Real Estate Projects in Partnership with Leading Developers
Mohamed Hafez has established a strong reputation for executing and managing ambitious real estate projects in prime locations such as Sheikh Zayed and New Cairo, in collaboration with top-tier real estate developers. These projects span residential, commercial, and hospitality sectors, with a focus on delivering genuine added value through distinctive architectural designs.
Among the firm’s notable ventures is its collaboration with Hilton International on the development of three new hotels under the Hilton Garden Inn brand. These projects strike a balance between luxury and economic efficiency, featuring modern designs that cater to market needs. With a capacity ranging between 120 and 180 rooms, these hotels are designed to attract both investors and travelers alike.
These projects reflect an advanced architectural approach that aligns with both local and international market requirements, emphasizing innovation and quality to create an exceptional architectural experience that meets client aspirations while enhancing the regional real estate landscape.
Challenges of Working with Real Estate Developers
Discussing the dynamics of working with developers, Mohamed Hafez categorizes them into three primary types:
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Visionary Developers: Those who possess a clear and well-defined vision for their projects from the outset.
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Consultant-Dependent Developers: Those who rely entirely on the expertise of designers to shape the project’s direction.
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Financial and Market-Driven Developers: Those who base their decisions on financial and market analysis to ensure project success.
Each category presents unique challenges, but Hafez believes that diversity in perspectives fosters the development of extraordinary projects with distinctive architectural identities.
Innovation as a Core Value in Architectural Design
Mohamed Hafez firmly believes that innovation is the key differentiator in real estate projects within a market saturated with repetitive designs. He states, “We do not merely construct aesthetically pleasing buildings; we strive to develop architectural concepts that add intrinsic value to every project—whether residential, commercial, or administrative. Our vision revolves around providing creative solutions that harmonize with each project’s identity, ensuring its uniqueness and its ability to make a real impact in the real estate market.”
Beyond Conventional Projects: Addressing Market Trends
The firm’s expertise extends beyond residential and commercial developments, encompassing diverse sectors such as banking institutions, sports clubs, entertainment facilities, and interior design for premium administrative and residential spaces. Hafez Architectural Consultancy has played a pivotal role in leading iconic projects, including the design of cinemas in Arkan Plaza and the development of numerous fitness centers and prestigious sports clubs.
Regional Expansion and Growth Strategy
Expanding its reach beyond Egypt, the firm has established branches in Sharjah, Abu Dhabi, Manama, and Riyadh. With a strong ambition to enhance its presence in the Gulf region—particularly in Saudi Arabia, which is witnessing a massive construction boom—the firm is set to announce its first official collaboration in the Saudi market in 2025.
Hafez Architectural Consultancy: A Bold Vision for a Sustainable Urban Future
In conclusion, Hafez Architectural Consultancy continues to solidify its position as a leading force in architectural consultancy, committed to a vision rooted in innovation, excellence, and sustainability. Through its integrated solutions in design, supervision, and technical studies, the firm is shaping a progressive urban landscape that meets client aspirations while elevating industry standards.
With an eye on new opportunities, the firm remains focused on expanding its regional footprint, aiming to make a lasting impact in both Egypt and the Gulf region. Driven by a steadfast commitment to quality and continuous development, Hafez Architectural Consultancy is poised to deliver groundbreaking projects that reflect the evolution of the engineering sector while addressing the needs of future generations.
