Just 40 Minutes from Cairo… “Cairo Reef” Launches “Ezbet Cairo 2” as an “Integrated Model” Redefining Rural Living

“Cairo Reef” affirms its leadership in developing modern rural communities in Egypt by launching “Ezbet Cairo 2” – a fully integrated countryside concept in a strategic location

In a strategic move that reinforces its position as one of the pioneers of rural communities in Egypt, Cairo Reef has announced the launch of its latest and most prominent project: Ezbet Cairo 2. This project marks a milestone in the modern rural development concept, aiming to provide an exceptional lifestyle experience for an elite segment of society. Cairo Reef has reshaped the traditional idea of rural life in Egypt.

This launch comes as a culmination of Cairo Reef’s journey, which began under the slogan “Beyond A Farm.” The slogan embodies the company’s deep vision to redefine the Egyptian countryside as a comprehensive destination for luxurious living, smart investment, and the creation of vibrant, authentic, and sustainable rural communities. Over the past four years, Cairo Reef has tirelessly worked on developing this core concept, going beyond simply expanding the number of projects to deepen the rural experience and deliver real added value.

In this context, Dr. Mohamed Shaheen, one of the company’s co-founders and Chief Commercial Officer of Cairo Reef, stated that the company today offers more than just residential units or traditional farms—it builds fully integrated communities and instills new values for rural living, blending the authenticity of the countryside with the modernity of the city.

Dr. Shaheen said:

“Our successful projects like Ezbet Cairo 1, Reeve Cairo, and Ezbet Heights 1 and 2—of which the first phases have already been delivered—are crucial steps toward our ultimate goal: establishing true communities that reflect our vision and mission of providing a contemporary experience of rural life in Egypt. Ezbet Cairo 2 is a direct response to the cumulative expertise and detailed data we’ve gathered on market needs and customer aspirations. It carries the same authentic spirit as Ezbet Cairo 1, which was very well received, but it delivers an evolved, integrated model under the ‘Ezba’ concept.”

Speaking about the project’s vision and development, Dr. Shaheen added:

“This unique model spans 20 feddans and is specifically designed for a discerning clientele seeking an upscale living experience that offers privacy, nature, and a promising investment. We focus on the concept of owning an ‘Ezba’—with all its heritage significance and deep-rooted Egyptian identity—while presenting it in a modern and contemporary format that meets our clients’ aspirations. All our development decisions at Cairo Reef are based on experience, data analysis, and actual market needs, to ensure we deliver a product that satisfies real demand without compromising the spirit of Cairo Reef, which is redefining the new Egyptian countryside.”

On his part, Mr. Atef El-Abidi, General Manager of Cairo Reef, highlighted the administrative and operational elements that ensure the uniqueness of the company’s projects. He said:

“Each Ezba in Ezbet Cairo 2 is delivered ready for cultivation, with all necessary resources to start farming activities. To ensure a seamless and profitable experience for our clients, Cairo Reef provides full operation, marketing, and management services for the Ezbas—relieving owners of daily administrative burdens and ensuring maximum return. Preserving Cairo Reef’s distinctive identity across our diverse projects stems from our commitment to unified management, a clear vision, and consistent operational standards that guarantee quality and efficiency.”

Regarding architectural models, Dr. Shaheen noted that Ezbet Cairo 2 offers a unique architectural diversity, saying:

“We provide varied architectural models deeply inspired by nature and Egypt’s rich heritage, while also ensuring they cater to diverse tastes and needs. The essence lies in delivering designs that respect the environment while achieving comfort and aesthetic beauty.”

One of the project’s most attractive features is its location—on the Western Assiut Road, just 65 kilometers from central Cairo, or no more than a 40-minute drive from key landmarks like the Pyramids, the Grand Egyptian Museum, and Sphinx International Airport. This proximity makes it an ideal destination for those seeking rural communities close to Cairo that offer both serenity and easy accessibility. To complete the upscale countryside living experience, the project offers a premium clubhouse, a dedicated horse-riding track, stables, and a recreational rural service area meeting all residents’ needs.

Mr. El-Abidi emphasized that the core values of Cairo Reef are focused on building resilient and sustainable rural Egyptian communities, not merely selling land or farms. He added:

“A client who decides to invest in Cairo Reef is buying into a complete lifestyle vision—not just acquiring a standalone product.”

Dr. Mohamed Shaheen concluded by emphasizing that Cairo Reef’s journey was not without its challenges—chief among them was changing the prevailing perception of rural life, dealing with underdeveloped infrastructure in some areas, and overcoming people’s emotional attachment to urban living. He said:

“We tackled these challenges by choosing locations close to Cairo, offering smart solutions and integrated services, spreading awareness about sustainability and smart rural concepts, and addressing privacy concerns through professional management and smart monitoring systems that ensure a sustainable lifestyle in Egypt. Cairo Reef hasn’t just transformed the appearance of the countryside—it has helped reshape how people think about it. This is what we consider an ongoing and real success, reinforcing our role in sustainable development and providing a unique rural experience within modern agricultural-residential communities, whether for those seeking investment in farmland, a villa and farm, or even a rural tourism destination in Egypt.”