United Brothers Engineering Industries has launched a sales and marketing strategy for 2026. The company targets a 30% growth.
Dr. Hatem Raslan, “United Brothers For Engineering Industries,” exported over 17,000 devices by the end of September. Additionally, the company is upgrading its Senegal factory to boost export volumes to African markets. It targets significant regional growth.
“United Brothers for Engineering Industries,” the parent company of “Siltal,” has announced an innovative sales and marketing strategy for 2026. The company intends to increase sales volume and expand into new foreign markets for exports. Furthermore, Dr. Hatem Raslan, Chairman and Managing Director, stated that the upcoming year will mark a new phase in the company’s evolution. This development coincides with the launch of the company’s new factory in Senegal, branded as “Siltal Africa.”
He emphasized that this move signifies a strategic transition. It will enhance Egypt’s industrial presence in Africa. This expansion focuses on the West African region, which currently lacks trade agreements.
He mentioned that the inauguration of the initial phase of the factory in Senegal was attended by the Egyptian Foreign Minister and the Senegalese Minister of Trade and Industry. This event aligns with the company’s strategy to grow within African markets.
United Brothers serves as the primary supplier to Sudan, Libya, Mauritania, Gambia, and Senegal. Additionally, the company has achieved success in exporting to Yemen, Morocco, Dubai, Sutton Island, Zimbabwe, the Cape Verde Islands, and Guinea-Bissau.
He also mentioned that the company exported over 17,000 devices by the end of last September. This percentage represents approximately 20% of its total output. Moreover, the factory’s annual production volume reached 120,000 units. The company intends to increase exports in 2026 to between 30 and 35% of total production.
He stated: “We have achieved a prominent role in exporting to Sudan, Libya, Mauritania, Gambia, and Senegal. We concentrate on a segment of the Egyptian market. This segment offers high-quality economic solutions for consumers seeking value for money. These include appliances for second homes that do not require continuous operation.”
Dr. Hatem Raslan noted that the company’s experience dates back to 1985 with its brand “Siltall.” The company began in 10th of Ramadan City before relocating to October. Currently, it features production lines making refrigerators and deep freezers solely for De Frost. The company offers 12 refrigerator models, 5 types of horizontal deep freezers, and 2 vertical models.
He announced that the company has started manufacturing desert air conditioners in three sizes: 60, 80, and 100 liters. These products are marketed under the “Siltal” brand. Additionally, the company is actively engaged in new initiatives as part of a broad expansion strategy.
He emphasized that United Brothers has depended on fully in-house manufacturing of production lines over the past year. This allows total oversight of product quality. It also facilitates rapid development of technical innovations. Furthermore, it enables ongoing enhancements to meet customer needs.
He highlighted that the company has received three ISO certifications in quality, manufacturing, and safety. Additionally, the company has implemented enhancements to its refrigerator and deep freezer products. These improvements ensure efficient performance during power fluctuations. This feature makes them suitable for export to several countries.
“United Brothers For Engineering Industries” is set to execute its new marketing and sales strategy by partnering with “Big Bite Marketing and Communication Company.” This partnership will create and carry out the marketing and sales approach for 2026. The collaboration aims to expand the company’s product reach within Egypt and abroad. It will drive significant improvement in local and regional market performance.
