Zaeem Holding Announced the Launch of Lora Eastfield in the Heart of El Shorouk.

Mr. Abdel Rahman El Zaeem is the Chairman of Zaeem Holding. He leads one of the largest and most prominent real estate developers in East Cairo.

The company has a solid legacy in Badr City for more than 25 years. Recently, he announced the launch of the company’s latest integrated residential and commercial project. Moreover, the project is called Lora Eastfield in El Shorouk City. This development represents a new milestone for Zaeem Holding. It also follows a long track record of major successes in the real estate sector.

The commercial component of the project was unveiled under the name Lora Street Mall. Moreover, it is designed to serve as a fully integrated commercial hub. In addition, it offers entertainment within the development.

The project is located in the heart of El Shorouk. It sits directly on Al Horreya Road, next to Carrefour 2, and opposite a British school. In addition, it is just minutes away from key landmarks. For example, it is only 3 minutes from Suez Road, 10 minutes from Madinaty, 15 minutes from the New Administrative Capital, and 30 minutes from Heliopolis.

Lora Eastfield extends over 30 acres with a modern urban plan. It includes more than 900 residential units with diverse designs and sizes. These units are distributed across buildings of Ground + 5 floors. Moreover, over 70% of the land is dedicated to landscaping and green areas. This allocation offers residents open views, fresh air, and a balanced lifestyle.

The project’s designs are led by ECB Engineering Consultancy. Moreover, the firm ensures the highest standards of quality and precision.

Flexible Payment Plans – Zaeem Holding offers flexible payment plans of up to 10 years. In addition, customers enjoy options with no financial burdens. This approach caters to the diverse needs of buyers.

Legacy of Excellence. This launch is part of Zaeem Holding’s journey. The company is led by Mr. Abdel Rahman El Zaeem, and the legacy spans more than 25 years in real estate development. Moreover, it reflects a strong commitment to growth and innovation in the property market.

The company has successfully executed over 300 residential projects in Badr City. In addition, it has delivered transformative landmark developments. These include:

Lora Compound – Badr – Downtown Badr (a commercial, administrative, medical, entertainment, and banking complex) – Mall Misr – Badr, the city’s first and largest integrated shopping mall – A University on 30 acres – An Integrated Medical City.

This expansion comes with strategic partnerships. These partnerships enhance the overall value of the projects and ensure full integration across residential, commercial, medical, and technological services.

Recently, Zaeem Holding signed a series of agreements with leading partners and brands in Egypt. For example:

A partnership with Telecom Egypt (WE) as the strategic technology partner. This guarantees advanced communication solutions and smart technology services across all Zaeem Holding projects.

Fathallah Hypermarket was announced as the first commercial anchor tenant in Lora Street Mall at Lora Eastfield. It covers an area of 7,000 sqm.

A cooperation agreement with Nasaem Hospital, which becomes the company’s strategic partner in healthcare and medical services.

Mr. Abdel Rahman El Zaeem, Chairman of Zaeem Holding, stated:

“At Zaeem Holding, we are always committed to delivering exceptional projects. Our mission is to create real value for the urban community and meet our customers’ aspirations.”

Lora Eastfield reflects this dedication. The project provides a fully integrated smart lifestyle in a prime location in El Shorouk. It is also supported by the best payment systems, which ensure comfort and security in both living and investment.

With the launch of Lora Eastfield, Zaeem Holding—under the leadership of Abdel Rahman El Zaeem—reaffirms its commitment to a holistic vision. The company is expanding in East Cairo and delivering smart real estate projects in Egypt. These projects align with modern needs while achieving the perfect balance between premium living and profitable investment opportunities.