The Shift 2026 Explores AI and Economic Transformation
The Shift 2026 by e& Egypt concluded successfully in Cairo on 14 May 2026. The event gathered policymakers, investors, and technology leaders to discuss the future of artificial intelligence, investment, and digital transformation. Moreover, the conference highlighted AI’s growing role in shaping governance, capital allocation, and economic growth.
The conference took place under the patronage of Eng. Raafat Hindi, Minister of Communications and Information Technology, and Ahmed Kouchouk, Minister of Finance. In addition, e& Egypt organized the event in collaboration with The Global Narrative.
Strategic Discussions on Investment and Innovation
The Shift 2026 served as a strategic platform for discussions about the future of the digital economy. Furthermore, participants explored how AI continues to reshape industries, operational models, and investment strategies.
The event also acted as a prelude to the 10th edition of the Narrative PR Summit. Therefore, the sessions offered valuable insights into business transformation, governance, and sustainable economic growth.
Finance Minister Highlights Private Sector Importance
H.E. Ahmed Kouchouk, Minister of Finance, emphasized that the private sector remains the backbone of economic and productive activity. He also stated that strong partnerships with the private sector enhance competitiveness and support innovation.
Additionally, Kouchouk highlighted the importance of artificial intelligence across various sectors. He revealed that the Ministry of Finance established a dedicated AI unit to support digital transformation initiatives.
Moreover, the minister announced the launch of a digital tax filing platform. The platform aims to simplify procedures and improve public services. He also recommended simplified training programs to help employees benefit from modern technologies.
e& Egypt Discusses the Future of AI
Hazem Metwally, CEO of e& Egypt, explained that the world is experiencing a major economic and administrative transformation driven by artificial intelligence.
He noted that AI no longer relates only to technology. Instead, it now influences investment decisions, operational efficiency, and sustainable growth. As a result, organizations must move from theoretical discussions to practical AI applications and effective governance models.
Furthermore, Metwally said that e& Egypt continues integrating innovation across telecommunications, fintech, business solutions, digital services, and customer experience systems. Consequently, the company aims to support sustainable economic growth through a fully integrated digital ecosystem.
Industry Leaders Support Digital Transformation
Lamia Kamel, Founder and Managing Director of CC Plus and Co-Founder of The Global Narrative, stated that The Shift 2026 created meaningful discussions about opportunities and challenges linked to rapid technological change.
She added that these discussions contribute to building a clearer understanding of future economic and technological trends ahead of the Narrative PR Summit.
The Shift 2026 Supports Egypt’s Digital Economy Vision
The Shift 2026 concluded by emphasizing the importance of integrating technology, investment, and regulatory policies. In addition, participants stressed the need to accelerate innovation and strengthen Egypt’s position as a regional hub for digital transformation and economic development.
