ROI Development has signed a strategic partnership with Idea Group to support its marketing and sales plans, strengthen its market presence, and prepare for a new phase of expansion in Egypt’s real estate market.
The agreement comes as ROI Development prepares to launch several new projects. The partnership will also support the company’s plans to strengthen its brand and reach targeted customers and investors.
Ahmed Nayef and Alaa El Rouby, founders of ROI Development, signed the agreement with Ahmed Sami, founder and owner of Idea Group.
The two companies will work together to build an integrated strategy. This strategy will support ROI Development’s growth plans and strengthen the market position of its upcoming projects.
ROI Development Idea Group Partnership Supports Expansion
Under the agreement, Idea Group will provide marketing and administrative support to ROI Development.
The partnership will cover several key areas. These include developing and implementing integrated marketing strategies.
Idea Group will also help develop and strengthen ROI Development’s corporate identity and brand.
In addition, the marketing company will support the launch of new projects. It will also help ROI Development reach its targeted customers and investors.
The collaboration aims to create a more integrated framework for the company’s next stage of growth.
Ahmed Nayef Highlights ROI Development’s Expansion Plans
Ahmed Nayef, founder of ROI Development, said the agreement comes at an important stage for the company.
ROI Development is entering a new phase of expansion. At the same time, the company aims to strengthen its presence in the Egyptian real estate market.
Nayef explained that ROI Development seeks to build an integrated operational framework.
The company will achieve this by selecting partners with the expertise needed to support its vision and future plans.
He added that the partnership with Idea Group will help develop a broader strategy for the next phase.
The collaboration will also support the launch of the company’s projects, particularly One District.
According to Nayef, the partnership will strengthen ROI Development’s ability to reach targeted customers. It will also support the company’s investment and commercial objectives.
ROI Development Brings More Than 19 Years of Experience
Alaa El Rouby, founder of ROI Development, highlighted the company’s experience in the Egyptian real estate market.
He said the company’s founders have more than 19 years of experience in the sector.
They have also executed and managed more than 22 diverse projects.
These projects include residential, commercial, administrative, and medical developments.
El Rouby explained that the next phase will bring a well-planned expansion strategy.
The company will base this expansion on a strategic land portfolio and a clear vision for developing integrated projects.
One District Leads ROI Development’s Upcoming Projects
El Rouby pointed to One District as one of ROI Development’s most prominent upcoming projects.
The project is located in the Green Revolution area next to Al Ahly Club in Sheikh Zayed City.
One District aims to offer a model that combines modern living with investment opportunities.
El Rouby said the partnership with Idea Group will support the project’s launch strategy.
It will also help establish a strong market presence for the development.
He explained that ROI Development operates as a real estate development company with expertise across legal, financial, and investment fields.
The company also has a diverse portfolio of projects.
This portfolio includes Galaxy Mall and Downtown October Mall, in addition to several residential, commercial, administrative, and medical projects.
Ahmed Sami: Strong Real Estate Brands Need Integrated Strategies
Ahmed Sami, founder and owner of Idea Group, said the partnership represents an important step in Idea Group’s strategy.
The company aims to work with businesses that have a clear vision and ambitious growth plans.
Sami stressed that successful real estate projects now require more than strong products.
They also need a comprehensive strategy for building the brand, defining a competitive market position, and reaching the right target audience.
He added that the partnership reflects a shared vision.
Both companies aim to build a more integrated marketing and management system.
This system will support ROI Development’s expansion plans and strengthen its ability to launch new projects.
Idea Group to Support ROI Development’s Marketing Strategy
Sami explained that Idea Group will provide a comprehensive marketing and management vision for ROI Development.
The strategy will support the company’s objectives during the coming phase.
It will also cover the different stages of building and developing the marketing strategy for upcoming projects.
The companies will focus on achieving strong project visibility.
They will also work to maximize each project’s chances of success in the market.
Sami noted that Idea Group has experience dating back to 2007.
The company provides integrated marketing solutions to several sectors.
These include real estate, tourism, banking, food and beverage, fashion, and other industries.
Its services cover advertising, digital marketing, brand building, content creation, event organization, and production.
Idea Group delivers these services through a specialized team and integrated production capabilities.
ROI Development Prepares a New Sales Strategy for One District
Dr. Aya Kamal, Director of the Commercial Sector at ROI Development and Vice Chairman of Idea Group, said the company has prepared a strong sales plan for One District.
The plan includes a variety of sales ideas and investment-focused offerings.
According to Kamal, the plan includes a 100% return on investment concept.
It also includes an operating model from the first contract, with a lease offering based on a 10% annual return.
Kamal said ROI Development has also signed contracts with two management companies for the residential section.
The company signed another management agreement for the commercial section.
In addition, ROI Development offers several payment systems.
These systems aim to meet the needs of a broad segment of customers.
ROI Development and Idea Group Target the Next Growth Phase
The partnership between ROI Development and Idea Group comes as the developer prepares to expand its project portfolio.
Both companies aim to combine real estate development expertise with integrated marketing, branding, sales, and management capabilities.
The collaboration will support the launch of One District and other upcoming projects.
It will also help ROI Development strengthen its market position and communicate its investment proposition to a wider audience.
Through this partnership, ROI Development and Idea Group are targeting a more structured approach to project launches.
At the same time, the companies aim to build stronger brands and create sustainable commercial opportunities across ROI Development’s upcoming portfolio.
