InterviewsReal estate

Ahmed Selim, CEO of Brickzey Property Management.

Brickzey Property Management celebrated with Arabia Holding the signing of contract to market Arabiano project in Hadayek October exclusively in the current month.

Ahmed Selim CEO of Brickzey Property Management said that the project and includes 750 units with spaces ranges of 90 sqm, 120sqm and 180 sqm.
Selim said that his company targets marketing 300 units every month of the Arabiano project, expecting completing the project marketing within 2 months.
Arabiano is one of Arabia Holding projects and consists of 46 buildings and located on 20 feddans. The project is near to medical, entertaining and educational services such as Zewail City of Science and Technology, New Zamalek Club, Mall of Egypt and Egyptian Media Production City (EMPC), moreover, it is very close to El Wahat Main Road and Sun Capital project, which is being developed by Arabia Holding.

Brickzey contracts with Arabia Holding to market Arabiano project exclusively 

From his part, Nader Badr, executive board member of Arabia Holding said that the project will include entertainment area for adults and children, 2 commercial mall, medical services, cafés, restaurants.
Badr added that the project’s units are fully finished and ready for habitation and connected to all utilities and services, noting that the project is a real opportunity for housing or investment.
Badr pointed out that the project is completed and the company is currently working on landscape and services, He revealed that the project will be delivered within one year.
Selim noted that his company was targeting achieving EGP 4bn sales for developers by the end of 2018, but the company has achieved EGP 1bn in the first three months of the current year.

The project marketing is expected  to be completed within 2 months

The project includes 750 units, entertainment areas and two commercial malls

He added that the company has achieved EGP 700m sales for developers last year.
Selim added that the target sales expected to reach EGP 6bn by the end of the year driven by the new project that the company is marketing this year.

The company’s portfolio includes 100 projects for more than 40 developers

Brickzey Property Management markets 5 projects exclusively. As well as, the company negotiates with other developers to market new projects. The company is marketing 100 projects for about 40 developers.
Selim explained that the company has prime projects such as Primavera1, Primavera2, La Fontana and Infinity.
On the other hand, the company targets marketing another project exclusively in the New Administrative Capital on 37 feddans. In addition, it targets marketing a project in Ain Sokhna on 40 feddans.
Nevertheless, the company is one of top brokers for marketing Sun Capital on behalf of Arabia Holding and Etapa project for City Edge Developments.
Selim pointed out that 80% of sales are achieved through online marketing and social media.

The company markets 5 projects exclusively and intends to market new projects in different places

He revealed that the company will launch 3 new branches this year and will train 120 marketing consultants.
Selim said that the unstable situation in the Arab Gulf area contributed to increase demand on purchasing real estate villas and units in Egypt, especially in Sheikh Zayed and the New Administrative Capital. Further, after the development of Il Galala and New Alamein cities, real estate exports will reach their highest rates, which may increase exporting of Egyptian property to reach 100%.
He, further, added that the political stability in Egypt will attract more Arabs to buy more property in the country. Besides, the devaluation of Egypt’s local currency will encourage more foreigners and Egyptian expats to acquire property.
He expected that about 30% or 40% of the money flows, after the expiration of the high-interest rate certificates, will be directed to the real estate market.
Prices are expected to increase by 30% this year due to the foreseen increase in demand, in the next period, from customers to buy, especially for the purpose of high profitability investment. Besides, investing in real estate is a safe investment especially for companies that are credible and have no delays in delivery, according to Selim.
He said that the Sixth of October is forecasted to witness high demand due to the launching of new large projects in the city and also will participate in promoting property export strategy, explaining that the current economic situation will increase its export by 100-200%.

Brickzey targets achieving EGP 6bn sales for other developers by the end of the current year

He went on saying that the demand in east Cairo will still high due to the gap in supply of commercial, administrative and residential activities.
The partnership projects have received great demand from customers and achieved marketing success with the presence of the state as a partner in the project, which represents a guarantee for customers. In addition, the partnership system is compatible with the needs of companies as it provides the value of the land and directs the available liquidity for the implementation process to speed up the turnover of capital, according to Selim.
Brickzey‫‪ was founded ‫‪in ‫‪2015,  ‫‪a ‫‪national ‫‪privately ‫‪owned ‫‪company, ‫‪providing ‫‪a ‫‪full-‫ service ‫‪commercial ‫‪real ‫‪estate ‫‪company  ‫‪to ‫‪meet ‫‪the ‫‪needs ‫‪of ‫‪tenants, ‫‪property ‫‪owners, ‫‪buyers ‫‪and ‫‪sellers ‫‪of ‫‪retail, ‫‪office, ‫‪industrial, ‫‪apartment, ‫‪and ‫‪investment ‫‪properties.

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