Astra Rise, Rotana Partner to Open First Hotel in Egypt’s New Capital

Astra Rise Developments has signed a management and operation agreement for its hotel project in the New Capital with Rotana Hotels.

Rotana is one of the leading hotel management companies in the Middle East, Africa, Eastern Europe, and Turkey.

This strategic move reflects the company’s vision of offering an integrated hotel investment concept.

Specifically, the concept combines a prime location, a genuine operational partnership, and a leading regional hotel brand.

Moreover, the brand enjoys a strong global presence across key markets.

Notably, the project will be Rotana’s first hotel in the New Capital.

It will also introduce the Rayhaan by Rotana brand to the Egyptian market.

As a result, the development will launch a global hotel brand in one of the region’s most significant emerging cities.

Eng. Hazem Nassar, CEO of Astra Rise Developments, signed the agreement.

Mr. Selim El Zyr, Founder and Vice Chairman of Rotana, also signed the agreement.

Additionally, Mr. Philippe Barneres, CEO of Rotana, attended the signing ceremony.

Mr. Makram El Zyr, Corporate VP – Development at Rotana Hotel Management Corporation, also attended.

Furthermore, Mr. Mohamed Ashraf El-Banna, Chairman of A-Plus Management & Consultation, attended the event.

Eng. Hazem Nassar stated that the project marks a significant shift in hotel investment in the New Capital.

He explained that the company will not offer traditional hotel apartments or serviced units.

Instead, the company will offer investors the opportunity to purchase actual hotel units.

Therefore, investors will become genuine partners in the hotel.

This globally recognized structure ensures transparency between the developer, investor, and operator.

In addition, the model promotes sustainable investment returns.

Nassar added that the hotel will operate under the Rayhaan by Rotana brand.

This brand is one of Rotana’s premier hospitality brands.

It specializes in delivering premium hospitality experiences under international operating standards.

Importantly, the company will implement this model for the first time in a fully integrated format in the New Capital.

Consequently, the project will gain unprecedented operational and investment strength.

Moreover, the project will not function solely as a global hotel.

Instead, the company will develop it as a fully integrated lifestyle destination.

The project will feature a comprehensive shopping mall.

The mall will serve both hotel guests and local residents.

Additionally, the project will include a curated selection of international restaurants.

These restaurants will offer a premium dining experience.

Thus, they will enhance the project’s quality and investment appeal.

The hotel will also include a panoramic open-air swimming pool.

Furthermore, it will offer a full range of hotel and leisure services.

As a result, guests will enjoy an exceptional stay experience.

This experience will match the region’s finest hospitality destinations.

Nassar explained that this integrated offering will enhance projected occupancy rates.

It will also elevate the operational and investment value of the asset.

He emphasized that hospitality investment remains one of the most resilient real estate sectors.

Specifically, it delivers strong returns and long-term sustainability.

This resilience becomes especially important amid the rapid development of the New Capital.

Additionally, the company has designed the project as a strategic investment.

The company will unveil a detailed operational plan during the official launch phase.

The project is located in the MU7 district of the New Capital.

It directly faces the iconic tower, the monorail station, and the R3 district.

Therefore, the project enjoys strong accessibility and proximity to key administrative centers.

Total project investments reach EGP 4 billion.

Rotana Group will manage operations according to its established standards.

The project draws on Astra Rise’s more than 15 years of executive experience in contracting and development.

The company also has a strong track record in delivering major national and government projects.

Moreover, the company collaborates with top specialists in engineering consultancy and hotel management.

Consequently, this collaboration strengthens the final product and investor confidence.

For his part, Makram El Zyr stressed the importance of partnering with Astra Rise on this landmark project.

He explained that Rotana selected the Rayhaan by Rotana brand to manage the hotel.

This selection reflects Rotana’s confidence in the project’s prime location and high-quality design.

It also reflects expectations of strong demand in this vital area.

El Zyr added that the Egyptian market represents one of Rotana’s most strategic regional markets.

This importance stems from rapid infrastructure growth and major urban development projects.

He noted that the New Capital represents a promising destination for hotel expansion.

He explained that Rotana brings over three decades of experience to the market.

The group also manages a growing regional portfolio.

Therefore, Rotana carefully selects its partners.

The group aims to ensure a hospitality experience that meets the highest international standards.

At the same time, Rotana maintains the regional identity that distinguishes its brands.

El Zyr expressed confidence that the project will attract strong attention upon launch.

He believes the project will stand out among the New Capital’s premier hotel developments.

Finally, he stated that the project will set a new benchmark in Egypt’s hotel sector.

It will redefine the developer-investor relationship through a transparent operational framework.

Moreover, it will offer carefully structured returns backed by a reputable hotel brand.