Hometown Developments CEO Appointment marks a strategic step as the company announced the appointment of Eng. Tarek Bahaa as Chief Executive Officer. The move aims to strengthen leadership capabilities and support expansion plans, in line with the company’s growing project portfolio and ambitious vision.
The company stated that this appointment reflects its direction toward attracting experienced talent across key sectors. Moreover, this step supports the development of its operating model and improves service quality. In addition, Hometown aims to keep pace with real estate market dynamics and meet evolving client expectations.
Eng. Tarek Bahaa brings over 30 years of experience in the real estate sector. His expertise spans Egypt, Africa, and the Gulf region. He has held several leadership roles in prominent local and international real estate companies. He is widely recognized as a seasoned executive in the industry.
His experience covers sales, marketing, and public relations. It also includes hospitality, retail, and business development. Furthermore, he has strong expertise in strategic planning for large-scale projects. He has successfully managed projects in Egypt and Saudi Arabia, demonstrating a clear ability to lead multidisciplinary teams and deliver outstanding results.
Eng. Tarek Bahaa, CEO of Hometown Developments, stated that the company is a prominent player in the real estate market. He noted that its strong and diversified portfolio provides a solid foundation to create a meaningful impact during the next phase.
He added that the company’s priorities for 2026 focus on efficient execution and timely delivery. Additionally, Hometown aims to ensure high-quality project operations. This approach will strengthen client confidence and reinforce the company’s market position. He emphasized that the company is accelerating project timelines while maintaining top quality standards.
Bahaa explained that successful developers rely on selecting prime locations and offering well-structured products. At the same time, efficient execution and operation remain critical. He highlighted that clients now evaluate developers based on their delivery track record and operational efficiency.
In the same context, he stressed the importance of developing human capital. Hometown continues to strengthen its existing team and attract new talent. This strategy ensures the successful implementation of its ambitious plans.
He further noted that the company’s strategy integrates execution, delivery, and operation. Additionally, it focuses on expansion in high-demand areas with limited supply. This approach enhances growth potential and maximizes investment returns.
Hometown Developments’ portfolio includes nine diversified projects. These projects are located across four key areas: the New Administrative Capital, Upper Egypt, New Cairo, and the North Coast. The total investment value exceeds EGP 110 billion, offering strong investment opportunities.
Bahaa concluded that the next phase requires focused execution and strong collaboration. It also depends on clear strategic planning to enhance competitiveness, accelerate project delivery, and provide real estate products that meet client expectations.
