Orascom Development, a leading international developer renowned for creating vibrant, integrated communities across Europe, the Middle East, and North Africa, has unveiled its latest initiative, Orascom Development Keys of Life.

This initiative aims to foster understanding and dialogue on developing thriving communities that meet people’s evolving needs and aspirations globally.

Moreover, the initiative engages with community residents, industry leaders, experts, prospective homeowners, and the wider public. A key component of Keys of Life is new research conducted by global market research and data analytics firm YouGov.

Furthermore, the study surveyed over 3,600 people across the Middle East and North Africa, Europe, the United Kingdom, and the United States to explore global trends in preferred living conditions.

“Throughout Orascom Development’s 35-year history, we have recognized that developing thriving towns and aspirational destinations that resonate with the community requires a shared vision,” commented Omar El Hamamsy, Group CEO of Orascom Development.”

“The Orascom Development Keys of Life initiative opens a global dialogue to redefine community living and introduce a fresh perspective on the future of vibrant, inclusive, and sustainable communities,” El Hamamsy added.

El Hamamsy highlighted that simply building communities is not enough. Traditional cities and towns often face challenges, with residents feeling disconnected. The Orascom Development Keys of Life 2024 research revealed that 43% of people feel they are not living in their ideal location, rising to 58% among young adults. This disconnect underscores the need for communities that cater to residents’ evolving needs and aspirations.

Notably, the Keys of Life initiative underscores Orascom Development’s commitment to discovering ‘life as it should be’ and aims to spark a global conversation about redefining community living to create more vibrant, inclusive, and sustainable environments.