Qawafil Developments Between Innovation and Sustainability: From 2008 to Tri Hub – The Next Landmark in New Cairo
In an exclusive interview with Realty Catalogue, we sat down with the leadership team of Qawafil Developments. They discussed the company’s journey since 2008 and highlighted its vision for the Egyptian real estate market. Additionally, the team shared details about their latest flagship project – Tri Hub.
Tri-Hub redefines mixed-use development as a new integrated destination in the heart of New Cairo.
Q: Let’s start from the beginning. How did Qawafil Developments begin, and what were the key milestones along the way?
Eng. Mohamed El Gohary: Since our establishment in 2008, Qawafil set out with a clear goal: to become a different kind of developer—one that creates projects leaving a lasting impact on the market. A major turning point came in 2016 when we expanded to New Cairo, marking the start of a new growth phase that established us as one of the key players in the sector.
Over the past 17 years, our achievements speak for themselves:
• +98 completed projects – Each project has been more than just a building; it was a success story across New Cairo, the New Administrative Capital, and beyond. These projects strengthened our expertise in tackling diverse market challenges—from design to delivery.
• +40 ongoing projects – A clear sign of our dynamism and ability to manage a wide portfolio while maintaining consistent quality standards. It is also a strong indicator of our sustained growth and responsiveness to market demand.
• +995 satisfied clients – Our clients are our true capital. Their trust and loyalty reflect our unwavering commitment to quality and professionalism.
These figures are not just operational milestones—they represent a journey of trust, credibility, and resilience that positioned Qawafil as a recognized name in the Egyptian real estate market.
Q: What makes Qawafil’s approach to development unique?
Eng. Mohamed El Gohary: For us, real estate is not just about selling units; it is about creating long-term investment assets. We build our philosophy on four pillars: credibility, professionalism, strategic planning, and continuous development.
Our priorities are clear: Commitment to timelines and execution quality – In a market often struggling with delays, punctual delivery with superior quality has become a cornerstone of our reputation.
Disciplined expansion in prime locations – We do not expand randomly. Each new project is the result of a detailed feasibility study that identifies genuine opportunities, particularly in thriving areas like New Cairo and university hubs.
We integrate technology and sustainability in all our projects. We use smart building systems and adopt renewable energy to meet the evolving needs of investors and end-users.
With this vision, Qawafil is not just a passing developer; it is a future builder.
Q: Let’s move to your latest project, Tri Hub. What does it bring to the market?
Eng. Mohamed Abdel Hakim – CEO, Commercial Sector: Tri Hub is a mixed-use project spanning 6,000 sqm in the heart of New Cairo. It is strategically located near major universities and key roads. These include North 90 Street, Gamal Abdel Nasser Axis, Mohamed Naguib Axis, and the Middle Ring Road.
The project embodies three essential pillars of modern life. Retail & F&B areas include shops, restaurants, and cafés that attract students, residents, and professionals.
Administrative – Modern offices equipped with cutting-edge technologies, catering to startups, entrepreneurs, and established companies seeking a strategic base in New Cairo.
Additionally, Qawafil dedicates a full floor to healthcare, including specialized clinics and advanced medical centers. This setup effectively meets the growing needs of the community.
Tri Hub serves three core user groups: residents, students, and professionals. Qawafil attracts more than 120,000 people, ensuring strong footfall and sustainable activity throughout the day.
Tri Hub’s planning reflects a smart and efficient allocation of spaces, ensuring seamless integration between functions:
B1 + B2: Providing sufficient parking spaces was a key element in the planning, given the anticipated daily traffic from residents, students, and visitors.
The project dedicates the Lower Ground, Ground, and First floors fully to commercial and entertainment activities. They form the vibrant and dynamic heart of Tri Hub.
Second Floor: A professional office environment designed to be quiet and technology-enabled, away from commercial noise.
Third Floor: Fully dedicated to healthcare services, addressing community needs with essential medical facilities.
Qawafil has collaborated with leading industry partners to guarantee excellent standards:
• Hafez Consultants – Architectural design experts with a proven record of accomplishment of iconic projects in Egypt and the region.
• Namaa EXP – Commercial Real Estate Management
• Voice of FM – Facility management professionals delivering top-notch services from maintenance to security and cleanliness.
We commit to delivering Tri Hub within just 3.5 years, reflecting our confidence in this strong partnership model.
Q: How does Tri Hub ensure sustainable investment returns?
Eng. Mohamed Abdel Hakim: Tri Hub is more than a mall. In fact, it is a vibrant center of daily life.
• Morning: Offices and clinics drive steady footfall from professionals and patients.
• Afternoon: Students flock to cafés and restaurants, making it the hub of youthful energy.
• Evening: Families and residents turn the project into a retail and entertainment destination.
This continuous cycle of activity ensures the project is alive 24/7. Flexible payment plans and competitive pricing ensure that investors preserve long-term value.
Q: How do you translate your vision into marketing and branding?
Mr. Karim Essam – Head of Marketing:
For us, marketing is not just about promotion; it’s about storytelling. We began with our brand identity. We made a bold decision to keep ‘Qawafil’ in Arabic. This choice reflects our roots and authenticity. When it comes to Tri-Hub, the visual identity takes on a more dynamic expression through a distinctive tri-color palette:
• Blue – Symbolizing professionalism and discipline, reflecting the administrative and medical components.
• Yellow – Representing youthful energy, echoing the spirit of students.
• Orange – Conveying vibrancy and activity, highlighting retail and entertainment.
Together, these three colors embody the ‘triple pulse’ of the project—residents, students, and professionals.
Our strategy builds on this identity with a multi-layered approach:
• Large-scale outdoor campaigns to create strong visibility.
• Digital storytelling content that highlights customer journeys.
• Engaging Reels and Stories designed for students, employees, and families.
• Tailored marketing tools that empower brokers.
• Community-driven events and exhibitions that connect people with the brand experience.
Our message is clear: Qawafil does not sell units… Qawafil builds brands.
Q: What is next for Qawafil after Tri Hub?
Eng. Mohamed El Gohary: Our future plans focus on expanding into other prime locations.
Furthermore, we will integrate even more technology and green solutions. Qawafil aims to stay at the forefront of companies creating real value in the Egyptian market. Qawafil delivers iconic projects that last for generations.
Final Message
Eng. Mohamed El Gohary: Our message is clear: We do not sell units—we build the future. We invite our clients and Cityscape Egypt visitors to experience Tri Hub firsthand. Discover why it will be the next landmark of New Cairo.