Mainmarks Developments launches h:rs project with direct frontage on South 90 Street in New Cairo

Mainmarks Developments announced the launch of its new project, h:rs, in New Cairo, representing one of its largest mixed-use developments.

With targeted sales reaching up to EGP 10bn, the launch reflects the company’s continued investment growth and long-term strategic vision.

Moreover, the project marks a new phase in developing high-value real estate assets designed to preserve and enhance medium- and long-term returns.

Meanwhile, Mohamed El Moghazi, co-founder of Main Marks, said the launch of h:rs followed years of careful analysis.

Specifically, the company based this decision on in-depth research of the Egyptian real estate market and its evolving dynamics.

Furthermore, he explained that Mainmarks approaches projects as integrated investment assets, not simply as products for sale.

Accordingly, the company develops its projects on solid economic foundations, beginning with strategic site selection.

Then, it applies a well-calibrated mix of uses, extending to post-delivery operations and long-term asset management.

As a result, this approach ensures sustainable value creation across the project lifecycle.

Additionally, El Moghazi noted that choosing New Cairo reflected a deliberate strategic move rather than a continuation of past success.

Notably, the area has become the primary hub for commercial and administrative activity in East Cairo.

Supported by direct connectivity to the New Capital and modern transportation networks, demand and valuations continue to rise.

Moreover, he explained that the project is located on South 90 Street, one of New Cairo’s most important commercial corridors.

Consequently, this location provides a rare competitive advantage as prime central sites have become increasingly scarce.

Therefore, land scarcity now plays a decisive role in determining the true investment value of new developments.

Furthermore, El Moghazi stated that h:rs represents more than a new addition to Mainmarks’ portfolio.

Instead, it marks a key milestone shaping the company’s investment identity and future development direction.

Thus, the project signals a strategic shift toward high-quality developments aligned with market evolution.

Meanwhile, Eng. Ahmed Shaker, co-founder of Mainmarks, said h:rs reflects the company’s integrated mixed-use development philosophy.

Rather than combining functions randomly, the project delivers a cohesive and well-planned development concept.

Accordingly, h:rs operates as a self-contained economic hub serving modern business needs.

In addition, Shaker explained that the development adapts to changing work and consumption trends.

Specifically, the project spans over 11,003 square meters and includes commercial, administrative, and medical components.

Designed with a modern architectural approach, it ensures maximum operational efficiency.

Moreover, unit spaces range from 33 to 1,500 square meters, offering high flexibility for investors and end-users.

As a result, this flexibility supports strong long-term liquidity and diversified investment opportunities.

Furthermore, the project’s operational design enhances occupancy rates and overall asset performance.

Additionally, Shaker noted that h:rs features a curated mix of commercial units.

Consequently, this mix supports a fully integrated live-work environment and improves long-term investment returns.

Over time, the approach is expected to increase asset value and market competitiveness.

Finally, Shaker stated that the project includes two basement levels, a ground floor, and six typical floors.

With construction starting within three months and completion expected within two years, execution remains a priority.

Therefore, Mainmarks offers flexible payment plans with installments extending up to seven years.