NewsReal estateAl Emarat Development Launches First Plaza Mall in Hadayek October by Mahmoud khalilJanuary 27, 2026 Share Al Emarat Development unveils First Plaza Mall as its first commercial development. Al Emarat Development launches its first commercial project. The project is First Plaza Mall. Notably, it is located in Hadayek October. Meanwhile, Al Emarat Development unveils First Plaza Mall as its first commercial development. At the same time, the company collaborates with Hafez Consultants and KAD. Al Emarat Development announced the launch of its first commercial project in Egypt. As a result, the project marks a strategic move in the Egyptian market. Moreover, it reflects the company’s direction toward mixed-use commercial developments. This expansion is driven by well-thought-out planning. In addition, it is supported by strong operational capabilities. Most importantly, it reflects a commitment to sustainable investment value. Mr. Abdallah El-Menshawy, Chairman of Al Emarat Development, shared insights. Accordingly, he stated that the project aligns with the company’s strategic vision. Specifically, the vision focuses on competitive and sustainable developments. Furthermore, it is driven by comprehensive market research. It also depends on carefully selected prime locations. Together, the project includes an integrated mix of activities and services. He added that the launch follows an in-depth commercial market study. In general, the study covered overall market dynamics. More specifically, it focused on the project’s location. From the beginning, the project was treated as a long-term investment asset. Therefore, it was not designed solely for sale. Instead, the goal is delivering a fully integrated experience. This experience targets unit owners and visitors across West Cairo. He further explained the company’s development philosophy. At its core, this philosophy combines strong design with high-footfall locations. Additionally, it is supported by a clear operational model. This model is established from early development stages. El-Menshawy noted that success is not limited to sales volumes. Rather, it depends on sustaining strong occupancy rates. Likewise, it depends on generating stable long-term returns. He pointed out that the name First Plaza Mall reflects its position. In fact, it represents the company’s first commercial development. Consequently, it underscores the ambition to launch future mixed-use projects. These projects will follow high design and operational standards. He disclosed that development includes key success partners. Among them are Hafez Consultants and KAD. Together, they are responsible for management and operations. He indicated that the project spans approximately 5,000 sqm.