Safwa Urban Development (SUD) revealed the success of its participation in the two editions of the Future Real Estate Expo. The exhibitions were held in Riyadh and Khobar, Kingdom of Saudi Arabia, during the current month of December.
The company recorded strong sales performance, as its pavilion attracted significant interest from clients and investors. Eng. Youssef Shalaby, Board Member of SUD, stated that participation aimed to strengthen the company’s presence in the Saudi market.
Additionally, direct communication channels were opened with a broad segment of real estate investors. According to Shalaby, strong pavilion turnout reflected client confidence in SUD’s projects and real estate quality.
Moreover, participation in the Khobar exhibition was driven by direct client demand. Visitors traveled from multiple regions, including Egyptian expatriates in Saudi Arabia and Gulf investors. As a result, high interest levels were clearly observed at the company’s pavilion.
Client attention focused mainly on SUD’s projects in the New Capital. Currently, the New Capital ranks among the most attractive destinations for real estate investment. Furthermore, ready-for-delivery units provided a strong competitive advantage for SUD’s projects.
The company actively participates in specialized exhibitions that deliver measurable value. Such events are viewed as effective tools for sales growth and long-term client relationships. Participation in Riyadh and Khobar supports SUD’s regional expansion strategy.
Meanwhile, the project portfolio continues to evolve according to market trends and client needs. International exhibitions have become key platforms for showcasing Egyptian real estate progress. At the same time, overseas demand continues to grow among returning Egyptians and foreign investors.
During the exhibition, new phases of several projects were successfully showcased. This aligns with plans to launch new developments targeting diverse customer segments. Quality standards remain a priority across projects in multiple cities and governorates.
SUD’s portfolio spans several governorates, starting with Greater Cairo and the New Capital. It includes residential compounds CH1 and CH2. Additionally, commercial and administrative projects include Financial Hub Mall, HUB 1, and HUB 2. The Pearl compound was also developed, with its first phase delivered in October last year.
