Prime Hills Developments has announced the launch of Prime Plaza Mall October. The mixed-use destination includes commercial, hospitality, medical, and administrative components. Total investments reach approximately EGP 2.5bn.
The project forms part of the company’s expansion strategy. It aims to deliver integrated developments supported by the highest standards of operation and management.
Gomaa Marouf, Chairman of Prime Hills Developments, said the company forged strategic partnerships with leading firms. He explained that the exceptional location of Prime Plaza October drove this decision.
He added that the project lies on the Central Axis. This corridor is one of the city’s most prominent and dynamic areas.
Moreover, the project overlooks the Monorail Station. It also connects directly to major roads and transportation routes.
As a result, this accessibility enhances the project’s investment appeal. It also strengthens its potential to become a landmark destination for multiple uses.
Speaking during the launch press conference, Marouf said the company aimed to create a project that combines location, design, and professional operations.
Furthermore, he noted that this approach ensures long-term investment value. It also maximizes occupancy and operational performance.
In addition, the company selected specialized partners for each component. Therefore, the project will provide a fully integrated experience that meets international standards.
Marouf also revealed that Prime Hills Developments is pursuing an ambitious growth strategy. The company plans to expand across West Cairo and the North Coast.
Meanwhile, it continues to evaluate new investment opportunities. These opportunities align with evolving market needs and emerging trends.
Mohamed Awad Habib, Chief Commercial Officer of Prime Hills Developments, described Prime Plaza Mall October as a key addition to the company’s portfolio.
He said the project reflects the company’s commitment to creating integrated developments. These projects generate sustainable value for investors and end users.
Habib noted that the project spans 5,520 sqm. It consists of a ground floor and six upper levels.
Moreover, the development offers hospitality suites, retail spaces, medical clinics, and administrative offices.
Unit sizes start from 24 sqm. In addition, payment plans start with an 8% down payment. Installments extend for up to 150 months.
According to Habib, the company targets delivery within 36 months. This reflects its commitment to efficient execution and timely completion.
He added that ADC Architecture and Design Consultants prepared the masterplan. The design integrates retail, administrative, medical, and hospitality components.
Furthermore, the project provides a professionally managed environment.
Habib said Prime Plaza October enjoys a unique location on the Central Axis. It is surrounded by a high-density residential area.
Consequently, this location enhances its ability to attract customers and investors.
Moreover, strategic partnerships with leading operators will improve project quality. They will also strengthen investment returns and support strong occupancy levels.
As part of the launch event, Prime Hills Developments signed several agreements with specialized companies.
In the healthcare segment, the company partnered with Tashawer Healthcare Management Consultancy. The company will manage and operate the medical facilities.
Dr. Khaled Samir, Chairman of Tashawer Healthcare Management, said the partnership reflects a shared vision.
He explained that both companies aim to establish an integrated medical ecosystem. This ecosystem relies on advanced operation and healthcare standards.
Samir added that Tashawer will attract distinguished doctors and specialized medical entities.
At the same time, the company will implement high standards of quality management.
As a result, physicians and patients will enjoy a superior experience. In addition, the project will strengthen its position as a leading medical destination in West Cairo.
Prime Hills Developments also signed an agreement with Gloria Hotels & Resorts.
Under this agreement, Gloria Hotels & Resorts will manage and operate the hospitality component.
Hesham Mourad, Executive Vice President of Gloria Hotels & Resorts, said the Egyptian market is witnessing strong demand.
He noted that demand for serviced apartments and hotel units continues to grow.
Therefore, the project represents an attractive investment opportunity.
He added that the presence of an international hospitality brand enhances service quality.
Moreover, it supports higher occupancy levels and improves investment returns.
At the same time, it ensures the application of global hospitality standards. It also delivers a seamless guest experience.
On the operational side, Prime Hills Developments appointed Brain 2 Fact to manage the project.
Eng. Diya Boulos, Founder of Brain 2 Fact, said the company will implement a comprehensive operating framework.
This framework relies on strategic planning and modern facilities management technologies.
In addition, the framework aligns with international standards.
Boulos added that Brain 2 Fact will cooperate with WEFIX UAE. The company will serve as the facilities management consultant.
He explained that the primary objective is to preserve the asset’s investment value from day one.
Furthermore, the company aims to maximize returns for owners and investors.
This approach relies on professional facilities and services management. Consequently, it supports long-term efficiency and sustainability.
