City Edge Signs Agreement with AlAshraaf Group, SAM Developments and AWG to Lease and Operate Mazarine Boulevard in New Alamein

City Edge Developments has signed an agreement with AlAshraaf Group, SAM Developments, and AWG.

Under the agreement, the alliance will handle leasing and operations at Mazarine Boulevard in New Alamein City.

The agreement covers a period of nine years.

The partnership reflects City Edge’s strategy to maximize the operational and investment value of its projects.

It also supports the company’s efforts to strengthen integrated destinations combining retail, entertainment, and services.

City Edge Strengthens Mazarine Boulevard Operations

The agreement reflects City Edge’s approach to working with specialized companies.

These companies bring expertise in leasing, operations, and commercial destination management.

Therefore, the partnership aims to attract diverse brands and activities to Mazarine Boulevard.

It will also provide an integrated experience for New Alamein residents and visitors.

The strategy is expected to support commercial and investment activity within the project.

Mazarine Boulevard in New Alamein City

Mazarine Boulevard is a mixed-use commercial promenade within the Mazarine development in New Alamein City.

The destination offers a diverse combination of commercial, service, and entertainment activities.

As a result, it represents an important component of New Alamein’s commercial destinations.

The project also benefits from its location within one of Egypt’s emerging urban and tourism destinations.

Tamer Nasser Highlights Operational Value

Eng. Tamer Nasser, Chief Executive Officer of City Edge Developments, described the agreement as an important strategic step.

He said the partnership supports City Edge’s strategy to maximize the operational value of its projects.

The strategy depends on specialized partners with the expertise required to manage commercial destinations.

It also aims to operate these destinations according to high professional standards.

Nasser said the partnership aligns with the state’s vision for fourth-generation cities.

It also supports the vision of the New Urban Communities Authority for integrated and sustainable cities.

He described New Alamein City as an advanced model of this approach.

“We look forward to delivering a distinguished commercial and entertainment destination through this partnership,” Nasser said.

He added that the destination will enhance the experience of residents and visitors.

It will also support growth opportunities for brands and investors.

Ahmed Amin Massoud on the Nine-Year Agreement

Eng. Ahmed Amin Massoud, CEO and Board Member of AlAshraaf Group, highlighted the importance of the agreement.

He said the alliance’s exclusive leasing and operations rights cover nine years.

According to Massoud, the agreement represents an important step for the alliance.

It also reflects partners’ confidence in the alliance’s expertise and capabilities.

The alliance aims to manage and operate commercial destinations through a long-term vision.

Massoud said the partnership will focus on creating a strong and diverse mix of brands and activities.

This approach aims to enhance the project’s commercial value.

It will also provide an integrated experience for residents and visitors of New Alamein City.

He noted that New Alamein has become an important urban and tourism destination in Egypt.

This development creates significant opportunities for commercial and entertainment projects.

Dr. Samer El Beik Focuses on Asset Value

Dr. Samer El Beik, Founder and Chairman of SAM Developments, highlighted the partnership’s shared vision.

He said the cooperation with AlAshraaf Group and AWG aims to maximize the real value of commercial assets.

The strategy goes beyond achieving high occupancy rates.

Instead, the alliance will focus on brands and activities that create sustainable traffic.

It will also seek to deliver genuine value to visitors.

El Beik said the alliance has a plan to attract a distinguished group of brands.

At the same time, it will maintain a diverse tenant mix.

The mix will reflect Mazarine Boulevard’s nature and its location in New Alamein City.

Abdel Basir Wahba on the Tenant Mix

Abdel Basir Wahba, Chairman of AWG, said the cooperation reflects a strategic vision for Mazarine Boulevard.

The vision aims to maximize the value of the project’s strategic location in New Alamein City.

It also focuses on creating an integrated commercial experience.

The experience will combine diverse activities with quality brands.

Wahba said a strong and balanced tenant mix is an important success factor.

Therefore, the selection of brands and activities will follow a clear strategy.

The strategy aims to meet visitor needs and strengthen commercial activity within the project.

It will also support the project’s sustainability and ability to attract visitors throughout the year.

Leading Brands Join Mazarine Boulevard

Several leading brands have already leased units at Mazarine Boulevard.

These brands include Marly, Glamour Jewellery, EspressoLab, Delizia Gelato, and Fun Key.

The list also includes Rose Paris, Happy Vision, Tabali, Mahmoud Elfar, SeelaZ, Habitat, and Voila.

The brands reflect the diversity targeted within Mazarine Boulevard’s tenant mix.

The mix includes fashion, jewellery, food and beverages, desserts, services, and other activities.

A Diverse Commercial and Entertainment Experience

AlAshraaf Group, SAM Developments, and AWG will lead leasing and operations under the agreement.

The alliance aims to build a balanced mix of different brands and activities.

The tenant mix will reflect the project’s nature and strategic location.

It will focus on creating an integrated experience combining shopping, restaurants, cafés, services, and entertainment.

The project will continue attracting additional brands and activities during the coming period.

This will contribute to diversifying services available within the boulevard.

It will also strengthen the destination’s appeal to residents and visitors.

Long-Term Leasing Strategy

The alliance’s leasing strategy will not focus solely on occupancy rates.

Instead, it will prioritize an integrated mix of brands and activities.

This approach aims to create added value and support sustainable commercial activity throughout the year.

The agreement also builds on the partners’ experience in development and asset management.

It covers expertise in leasing and operations across commercial destinations.

This experience supports the alliance’s ability to manage an integrated commercial ecosystem.

Supporting New Alamein’s Growing Commercial Activity

Mazarine Boulevard forms part of the growing network of projects and destinations in New Alamein City.

The city continues to witness growth in commercial, entertainment, and service activities.

This growth coincides with increasing interest in the city as an urban and tourism destination.

Through the nine-year contract, the alliance will implement a long-term leasing and operations plan.

The plan aims to maintain the quality of the commercial experience consistently.

The alliance will also work to support sustainable activity within the project.

More brands and activities are expected to join Mazarine Boulevard during the coming period.

The alliance will announce further details about the operating plan and upcoming events.

These initiatives aim to attract visitors and strengthen commercial activity within Mazarine Boulevard.