Home Town Developments has appointed Mohamed El-Khouly as Chief Commercial Officer, as part of a new strategy to strengthen its commercial and marketing operations, maximize the investment value of its portfolio, and enhance customer experience.
The appointment reflects the company’s efforts to strengthen its executive and administrative structure by bringing specialized expertise to support its next phase of growth.
Mohamed El-Khouly to Lead Commercial Transformation
In his new role, El-Khouly will lead Home Town Developments’ commercial and marketing operations. He will also oversee the development of integrated systems across marketing, sales, operations, and product development.
The new strategy aims to maximize the investment value of the company’s projects. It will also focus on improving the customer experience throughout the real estate journey.
El-Khouly brings extensive experience in real estate marketing, sales, and brand development. His appointment comes as Home Town Developments prepares for a broader institutional and strategic transformation.
Commenting on his appointment, Mohamed El-Khouly said the next phase will focus on building an integrated commercial system.
He explained that the approach will go beyond traditional sales and marketing tools. Instead, it will rely on a deeper understanding of market dynamics and customer needs.
A New Approach to Real Estate Marketing
El-Khouly noted that customer behavior and investment decisions continue to change in the Egyptian real estate market.
As a result, developers must continuously adapt their strategies to market developments.
He added that the sector is moving beyond traditional project marketing. Developers now need to build stronger product value, brand value, and customer experiences.
For Home Town Developments, the new commercial strategy will focus on stronger integration between marketing, sales, and product development.
This approach aims to ensure that projects respond more effectively to market demand. At the same time, it will maintain quality and protect customer investment value.
Building Long-Term Customer Relationships
The strategy also places greater emphasis on building sustainable relationships with customers.
According to El-Khouly, understanding customer needs should extend beyond the sales process.
The objective is to create lasting value and strengthen trust between the company and its customers.
This approach is intended to support sustainable growth while reinforcing Home Town Developments’ position in the Egyptian real estate market.
Home Town Developments’ Project Portfolio
Founded in 2017, Home Town Developments has built a diverse portfolio across several Egyptian markets.
The company has established a strong presence in the New Administrative Capital. Its projects include Zaha Park, Lafayette Mall, Udora Mall, and La Fayette Village.
The company’s portfolio also includes Home Residence in the Sixth Settlement, Canyon 8 in the New Administrative Capital, and West Gardens in Assiut.
Home Town Developments focuses on strategic locations, design quality, product diversity, and long-term investment value.
Preparing for a New Corporate Identity and Expansion Strategy
The appointment of Mohamed El-Khouly comes as part of a broader effort to rebuild the company’s administrative and executive structure.
The move also precedes the announcement of Home Town Developments’ new corporate identity and strategic direction.
The company aims to strengthen its market presence while diversifying its investments.
It also plans to capitalize on opportunities in new markets and emerging development areas.
Through its new commercial strategy, Home Town Developments seeks to create stronger integration across its business functions.
The company will focus on market understanding, customer experience, and sustainable investment value as key elements of its next growth phase.
