Gulf Egypt launches landmark tourism project and signs strategic partnerships to support Egypt Vision 2030

Cairo, Egypt – 12 July 2026: Gulf Egypt Sharm El-Sheikh marks a new milestone in Egypt’s tourism sector. Gulf Egypt for Hotels and Tourism has unveiled an integrated lifestyle destination in Sharm El-Sheikh. The company also signed strategic agreements to support project planning and development. The destination aligns with Egypt Vision 2030 and strengthens the country’s tourism investment strategy.

The project coincides with Gulf Egypt’s 50th anniversary in the Egyptian market. Moreover, it reflects the company’s long-term commitment to developing world-class hospitality destinations.

EGP 20 Billion Investment in Sharm El-Sheikh

Gulf Egypt will invest more than EGP 20 billion in the mixed-use destination.

The development will combine luxury hospitality, branded residences, wellness, leisure, entertainment, and lifestyle experiences within one master-planned community.

Furthermore, the project extends across approximately 354,458 square meters.

It also features nearly 750 meters of natural sandy beachfront.

In addition, the destination enjoys a prime location just minutes from Sharm El-Sheikh International Airport. It is also close to the city’s conference and event venues.

Strategic Cooperation with Al Montazah Tourism & Investment Company

With the support of the Presidency of the Arab Republic of Egypt and the Tourism Development Authority (TDA), Gulf Egypt signed a cooperation protocol with Al Montazah Tourism & Investment Company.

Previously, Gulf Egypt acquired the project land from Al Montazah after completing an extensive planning and evaluation process.

The protocol reinforces long-term cooperation between both parties.

Major General Sameh Shoaib, Executive Managing Director of Al Montazah Tourism & Investment Company, represented the company during the signing ceremony.

He said the partnership reflects a shared vision for developing Sharm El-Sheikh’s tourism sector.

He added that the project will strengthen tourism infrastructure, attract investment, and support sustainable sector growth.

HVS and JLL Join the Project

Gulf Egypt also signed strategic agreements with HVS and JLL.

HVS will provide hospitality advisory services, feasibility studies, and market research.

Meanwhile, JLL will deliver market analysis, economic studies, master planning support, and development advisory services.

These partnerships will ensure the destination meets international hospitality and planning standards.

The signing ceremony was attended by:

• Eng. Tarek Elshazly, CEO of Gulf Egypt for Hotels and Tourism.

• Hala Matar Choufany, President of HVS Middle East, Africa, and South Asia.

• Ayman Sami, Country Head of JLL Egypt.

CEO Highlights Long-Term Vision

Eng. Tarek Elshazly, CEO of Gulf Egypt for Hotels and Tourism, said the project reflects the company’s strategic vision.

He explained that Gulf Egypt aims to create integrated tourism destinations that deliver sustainable value.

He added that the company is not simply developing hotel facilities.

Instead, it is creating flexible investment opportunities that support Egypt’s tourism development plans.

Furthermore, he emphasized that partnerships with global industry leaders will guarantee world-class planning and operational standards.

Global Advisors Support the Destination

Hala Matar Choufany, President of HVS Middle East, Africa, and South Asia, described the project as one of the region’s most ambitious hospitality developments.

She said Sharm El-Sheikh continues to demonstrate strong tourism fundamentals and growing investor confidence.

She added that projects of this scale strengthen the city’s international tourism position.

Meanwhile, Ayman Sami, Country Head of JLL Egypt, emphasized the importance of strategic planning.

He noted that accurate market studies create long-term investment value and improve project competitiveness.

Luxury Hospitality and Lifestyle Experiences

The integrated destination will include:

• A luxury bay-front hotel.

• Two branded residential communities.

• Sharm El-Sheikh’s first internationally branded beach club.

• Wellness facilities.

• Leisure attractions.

• Entertainment venues.

• Lifestyle experiences.

• Specialized hospitality operators.

Moreover, the beach club will become one of the project’s signature attractions.

It will also host year-round events and entertainment programs.

As a result, the destination will enhance Egypt’s tourism offering and diversify hospitality experiences.

Final Approvals Underway

The project’s master plan resulted from comprehensive technical, tourism, and economic studies.

Leading Egyptian and international consultants participated throughout the planning process.

Moreover, Gulf Egypt expanded the master plan after incorporating additional land.

The company also completed all major technical and strategic assessments.

Currently, the project is progressing through its final approval stage before implementation begins.

Building on Five Decades of Success

Founded in 1976, Gulf Egypt has operated in Egypt for five decades.

The company developed several landmark hospitality assets.

These include Hilton Cairo Heliopolis and Waldorf Astoria Cairo Heliopolis.

Notably, Gulf Egypt introduced the Waldorf Astoria brand to Africa.

Today, Gulf Egypt Sharm El-Sheikh represents the company’s next major milestone.

The destination combines hospitality, branded residences, wellness, entertainment, and community experiences within one sustainable development.

Finally, through partnerships with Al Montazah Tourism & Investment Company, HVS, JLL, and future international operators, Gulf Egypt aims to create one of Egypt’s leading tourism destinations while supporting the country’s long-term tourism vision.