Rock Developments has signed a strategic partnership with Electra by Raya to develop and deploy electric vehicle charging infrastructure across 13 of its residential, commercial, and administrative projects.
The partnership supports Rock Developments’ strategy to prepare its communities for future mobility. It also aims to integrate smart and sustainable solutions into its developments.
The agreement was signed by Eng. Daniel Doss, Board Member of Rock Developments, and Dr. Sameh El-Banhawi, General Manager of Electra, a subsidiary of Raya Smart Buildings and part of Raya Holding’s investment portfolio.
The signing ceremony took place at Concorde El Salam Hotel in the presence of senior representatives from both companies.
Rock Developments to Expand EV Charging Across 13 Projects
Daniel Doss said the partnership will expand electric vehicle charging services across 13 Rock Developments projects.
The first phase will cover six projects, including Rock Gold, Rock Capital 1, and Rock 925.
According to Doss, the collaboration will give customers convenient access to EV charging services across the places where they live, work, and spend time.
It will also support the integration of smart mobility solutions into Rock Developments’ communities.
Doss explained that the partnership reflects the company’s vision of enhancing quality of life through sustainable and technology-driven solutions.
The initiative also aims to keep Rock Developments’ projects aligned with global real estate trends and evolving mobility requirements.
Electra by Raya to Manage the Full EV Charging Process
Under the partnership, Rock Developments will leverage Electra by Raya’s specialized expertise in EV charging infrastructure.
The scope will cover the full process, starting with site assessment and technical planning.
It will also include the installation and operation of charging stations.
In addition, Electra will help establish operation and maintenance standards.
Doss said the partnership is expected to create a reliable and scalable charging network tailored to the specific requirements of each project.
Sameh El-Banhawi: Partnership Supports Sustainable Development
Dr. Sameh El-Banhawi, General Manager of Electra, said the partnership supports the company’s broader vision for sustainable development across the real estate and infrastructure sectors.
He added that the group aims to strengthen its position as a leading provider of electric mobility solutions in Egypt and the wider Arab region.
“Through Raya Smart Buildings, a subsidiary of Raya Holding, we are working to integrate smart and sustainable technology solutions into residential and commercial communities, including the development of advanced and integrated infrastructure for electric vehicle charging,” El-Banhawi said.
He explained that the partnership reflects Electra’s commitment to advancing sustainability standards and enhancing quality of life.
The company will use its experience in smart infrastructure to develop and operate advanced, reliable, and scalable charging stations.
These solutions will support future mobility needs and the transition toward cleaner transportation.
Electric Mobility Becomes a Strategic Necessity
El-Banhawi emphasized that the transition toward electric mobility has moved beyond being only an environmental choice.
He described it as a strategic necessity for building a more sustainable future for coming generations.
Meanwhile, Rock Developments will continue promoting electric mobility across its projects.
The company will also develop the supporting solutions and infrastructure required to accelerate adoption through strategic partnerships.
Initiative to Enhance Customer Experience
The partnership will make EV charging services more accessible and flexible for customers across Rock Developments’ projects.
It will also support the efficient use of the new infrastructure.
At the same time, the initiative will prepare the company’s communities for wider adoption of electric vehicles.
Rock Developments plans to raise customer awareness of EV benefits and available charging services.
The company will use its corporate communication platforms and direct customer engagement to promote the initiative.
Measuring the Impact of EV Infrastructure
Rock Developments will also establish a clear framework to measure the initiative’s impact.
Key performance indicators will include:
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- Number of activated sites
- Number of installed charging units
- Charging sessions
- Energy consumption
- Service performance
- Estimated emissions avoided
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This measurement framework reflects the company’s commitment to translating sustainability initiatives into measurable results.
Partnership Supports UN Sustainable Development Goals
The initiative aligns with several United Nations Sustainable Development Goals (SDGs).
These include:
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- SDG 9: Industry, Innovation and Infrastructure
- SDG 11: Sustainable Cities and Communities
- SDG 13: Climate Action
- SDG 17: Partnerships for the Goals
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The partnership therefore connects Rock Developments’ real estate strategy with broader sustainability and smart infrastructure objectives.
EV Charging to Expand Across Rock Developments’ Portfolio
Rock Developments will roll out the initiative across its diverse portfolio of residential, commercial, and administrative projects.
The portfolio includes:
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- Rock Yard in Sheraton
- Rock White in New Heliopolis
- Rock Green in New Heliopolis
- Rock Eden in 6th of October City
- Rock Vera in the Fifth Settlement
- Rock Gold in the Fifth Settlement
- Rock Capital 1 in the New Capital
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