LG Electronics Accelerates Growth in the Middle East and Africa with AI-Powered Smart Home Innovations at LG InnoFest 2026 MEA

During LG InnoFest 2026 MEA, LG AI Home solutions impressed visitors with intelligent automation and AI-powered appliances. The event brought together over 250 partners and media representatives from the Middle East and Africa.

The exhibition highlighted LG’s vision for a smarter home, integrating AI-powered appliances, intelligent TVs with webOS, and fully connected smart home ecosystems. The solutions aim to improve convenience, efficiency, and energy management.

LG transformed a full hotel suite into a demonstration space, showcasing a futuristic AI Home ecosystem. Attendees experienced how AI-driven devices automate daily tasks. IoT sensors detected environmental changes and adjusted appliances automatically. The system recognized individual users and applied personalized settings across the home.

The AI Home provides energy efficiency, security, and comfort. Lights and appliances turn off automatically when occupants leave. Cleaning functions, such as robotic vacuums, activate as needed. Upon return, the system greets users and activates essential appliances.

LG demonstrated ThinQ ON, an AI home hub using natural language understanding. Customers can control home devices through simple daily conversations.

ThinQ ON suggests clothing based on weather, reviews schedules, manages laundry cycles, and adjusts indoor temperature. The system responds proactively to user needs, delivering highly personalized convenience.

LG presented AI-powered residential laundry appliances, including the award-winning 29-inch LG SIGNATURE WashCombo™ with a 25-kg washing capacity and 21-kg drying capacity.

The company also expanded the LG WashTower™ lineup with new 25-inch models. These appliances integrate washer and dryer vertically, improving space efficiency. Features such as AI Wash, AI Dry, and AI Direct Drive™ optimize washing based on load and fabric type.

For commercial laundry, LG offers app- and API-based solutions for remote monitoring and management, supporting B2B partners in hotels and businesses.

Under the “Fit & Max” concept, LG presented built-in kitchen appliances combining advanced technology and minimalistic design.

The LG InstaView™ French Door Refrigerator features Zero Clearance hinges and AI Fresh technology for optimal cooling based on usage patterns. New bottom freezer models and Wide Combi built-in refrigerators expand internal capacity and maintain elegant design.

The SolarDOM™ All-in-One Microwave Oven received a full redesign, offering up to 60 Auto Cook menus, Air Fry, Wi-Fi connectivity, and remote control through the ThinQ app.

The Inverter ProBake™ built-in oven ensures faster, even cooking using a BLDC motor-driven fan. LG’s dishwasher lineup, including QuadWash® Pro and AI SenseClean, optimizes cleaning cycles and ensures spotless results.

LG showcased robotic and stick vacuum cleaners with AI-powered features. These include automatic water supply, steam mopping at 100°C, and space-friendly, concealed charging stations. The solutions deliver efficient cleaning with minimal effort.

LG’s AI Home is an open ecosystem powered by Homey Pro, supporting devices from multiple brands. The exhibit showed integrated control of lighting, curtains, switches, and LG appliances.

This ecosystem also enables B2B applications, including apartments and hotels, with optimized space solutions and automation.

LG plans to expand its smart home and B2B packages across the Middle East and Africa. The strategy combines smart appliances, AI, and IoT to accelerate market growth.

Phil Jung, LG’s regional representative for MEA, said: “LG AI Home is a complete smart living solution. By combining AI technologies with local market insight, we aim to deliver meaningful value to consumers.”

LG continues investing in product development, local partnerships, and service infrastructure to strengthen its presence as a trusted premium brand in the region.