Margins Developments Partners with Accor to Launch Novotel & Novotel Residences New Cairo – Lusail

Strategic partnership introduces a new benchmark for hospitality-led communities and branded residential investment in Egypt

Cairo, Egypt – June 29, 2026 – Margins Developments, one of Egypt’s leading real estate developers, has signed a strategic agreement with Accor, a global hospitality leader, to launch Novotel and Novotel Residences New Cairo – Lusail. The partnership marks Margins Developments’ entry into Egypt’s hospitality sector and introduces an integrated mixed-use destination that combines branded hospitality, branded residences, and contemporary urban living.

The agreement also strengthens Accor’s expansion strategy in Egypt by bringing one of its internationally recognised brands to one of New Cairo’s fastest-growing destinations. Senior executives from both companies announced the partnership during a press conference in Cairo attended by strategic partners, investors, and members of the media.

A Landmark Mixed-Use Destination

The development is located within Lusail Residence in New Cairo’s Sixth Settlement. It spans approximately 30 feddans and offers more than 266,000 square metres of built-up area. Total investments exceed EGP 15 billion.

The project features a 120-key Novotel hotel alongside more than 450 branded residences under the Novotel Residences brand. Together, they create an integrated destination that blends hospitality, residential living, and investment opportunities within one master-planned community.

Moreover, the development enjoys a strategic location near Egypt’s New Administrative Capital. New Cairo continues to attract business, education, residential, and international investment thanks to ongoing infrastructure development. As demand for professionally managed hospitality assets continues to grow, the project is well positioned to create long-term value for residents, guests, and investors.

Delivering International Hospitality Standards

DEX Squared Hospitality will manage the branded residences. As a specialist operator of branded residential developments, the company will oversee day-to-day operations, asset management, and hospitality services. This approach will ensure international service standards while delivering an elevated ownership experience.

Meanwhile, the partnership reflects the continued momentum of Egypt’s hospitality sector. Accor has operated in Egypt for more than 45 years and continues to expand its national portfolio. During 2026 alone, the Group expects to add more than 1,300 hotel keys, demonstrating its long-term confidence in Egypt’s tourism industry and economic growth.

A Globally Recognised Hospitality Brand

Novotel is one of the world’s leading midscale hotel brands. It operates more than 620 hotels across 70+ countries and has more than 180 additional properties in development. Guided by its vision of helping guests “Live Better Every Day,” the brand delivers experiences centred on comfort, wellbeing, flexibility, and meaningful connections for business travellers, families, and long-stay residents.

Mohamed El Aassar, Chairman of Margins Developments, said:

“This partnership marks a defining milestone in our long-term growth strategy as we enter the hospitality sector alongside one of the world’s leading hospitality groups. We were looking for more than an internationally recognised brand. We wanted a partner with deep operational expertise and a shared vision for creating destinations that deliver sustainable long-term value.

Novotel and Novotel Residences New Cairo – Lusail reflects our commitment to supporting Egypt Vision 2030 through integrated developments that contribute to urban expansion, tourism, and economic growth. We also believe branded residences represent one of the most promising real estate segments. They provide homeowners with an elevated lifestyle while offering investors professionally managed assets capable of delivering sustainable returns.”

Eng. Ashraf Shaheen, Chief Executive Officer of Margins Developments, added:

“This project is another landmark addition to our growing portfolio. It reflects the evolution of Egypt’s real estate market and our ambition to develop integrated destinations where hospitality, residential living, and investment come together.

Every element has been carefully planned to create exceptional experiences while introducing a new generation of professionally managed real estate assets designed to preserve value and generate long-term returns.”

Raki Phillips, Regional President, Premium, Midscale & Economy Division – Middle East, Africa & Türkiye at Accor, said:

“Egypt remains one of Accor’s most strategic growth markets. We are delighted to strengthen our collaboration with Margins Developments through Novotel and Novotel Residences New Cairo – Lusail.

Branded residences have become a strategic pillar of Accor’s global growth strategy. They extend our hospitality expertise beyond traditional hotels into modern residential living. Together, we are creating a destination that supports New Cairo’s continued growth while delivering lasting value for guests, residents, owners, and the wider community.”

Kevork Deldelian, Chief Executive Officer of DEX Squared Hospitality, said:

“Exceptional hospitality begins with strong partnerships. By combining the vision of Margins Developments, the global strength of the Novotel brand, and DEX Squared Hospitality’s operational expertise, we are creating a destination that will set a new benchmark for hospitality-led living in New Cairo.

Our priority is to deliver operational excellence, memorable guest experiences, talent development, and professional asset management while bringing the Novotel brand promise to life.”

Shaping the Future of Hospitality-Led Communities

Together, Margins Developments, Accor, and DEX Squared Hospitality are creating more than a new real estate project. They are introducing a hospitality-led destination that reflects international standards, supports Egypt’s urban development ambitions, and responds to growing demand for professionally managed branded residences. Ultimately, the partnership sets a new benchmark for integrated communities that combine premium living, world-class hospitality, and sustainable investment opportunities in one destination.