Al Brolosy Development Signs Hotel Management Agreement with Saudi Arabia’s BAAN Holding for New Mansoura’s First 5-Star Hotel

BAAN Holding expands its presence in Egypt

Meanwhile, Fahad Al Obailan, CEO, Board Member, and Executive Committee Member of BAAN Holding, said Egypt’s tourism and hospitality sectors have achieved strong momentum in recent years.

He explained that the government’s ambitious tourism strategy has supported this growth. Moreover, the strategy aims to increase international visitor numbers.

It also focuses on strengthening Egypt’s tourism infrastructure. Consequently, these developments have created an attractive investment environment.

The market now offers significant opportunities for specialized hotel operators and hospitality management companies.

Expansion strategy in Egypt

Furthermore, Al Obailan said BAAN Holding’s appointment to operate the hospitality component of Sana Towers marks an important milestone.

He explained that the agreement supports the company’s expansion strategy in Egypt.

Moreover, he highlighted the significant growth potential in destinations beyond Cairo.

He particularly emphasized Egypt’s rapidly developing new cities. Additionally, he noted that cooperation with iBrand Business Consultancy added significant value.

According to him, iBrand adopted a structured and professional approach. The company evaluated investment opportunities carefully. It also identified projects capable of delivering long-term value.

Comprehensive hotel operation services

Furthermore, Al Obailan explained that BAAN Holding will oversee all technical and operational aspects of the hotel.

The company will prepare pre-opening strategies. It will also develop comprehensive operational strategies.

Additionally, BAAN Holding will supervise the pre-opening phase. The company will also oversee the soft-launch stage.

Moreover, it will lead negotiations for the hotel’s international brand agreement.

According to Al Obailan, these responsibilities aim to maximize the project’s commercial value. They also ensure a hospitality experience that meets international standards.

iBrand’s strategic advisory role

Further, Dr. Eman Salah, CEO of iBrand Business Consultancy, said the company played a central role throughout the project.

She explained that iBrand conducted comprehensive market feasibility studies. The company also completed detailed operational studies.

Furthermore, it facilitated collaboration between the developer and the hotel operator.

She noted that iBrand’s strategic advisory role established a solid investment framework.

Moreover, this framework supports integrated project development. It also ensures long-term commercial sustainability.

Additionally, it strengthens long-term operational sustainability.

Investment opportunities across the Nile Delta

Dr. Eman Salah stated that the government’s continued investment has accelerated development across the Nile Delta’s new cities.

She added that infrastructure upgrades have unlocked substantial private sector opportunities.

Consequently, investors are showing increasing interest in these emerging markets.

Moreover, this momentum continues to drive demand for integrated mixed-use developments.

These projects combine retail, hospitality, and leisure components. Accordingly, Sana Towers represents a model for the next generation of destination developments.

Market studies identified a hospitality gap

Additionally, Dr. Eman Salah said iBrand conducted comprehensive market and operational studies for the project.

The studies identified a significant shortage of quality hotel accommodation across the Nile Delta.

Moreover, the findings highlighted growing demand for premium hospitality services.

She explained that the results confirmed the need for a high-quality hotel product.

Furthermore, such a product can support the region’s accelerating urban growth.

From market opportunity to investment project

Dr. Eman Salah added that iBrand presented the project concept to Al Brolosy Development.

Subsequently, both parties aligned on a shared strategic vision.

As a result, the project progressed from a market opportunity to a fully developed investment initiative.

She noted that this alignment created a strong foundation for the project’s future success.

Strategic partnership with BAAN Holding

Furthermore, Dr. Eman Salah explained that the collaboration later evolved into a strategic partnership with BAAN Holding.

She said the partnership builds on BAAN Holding’s extensive hospitality expertise.

Moreover, it brings one of the Middle East’s leading hotel operators to the project.

According to her, this collaboration strengthens the project’s operational capabilities.

It also enhances its long-term investment value.

Delivering an international hospitality experience

Finally, Dr. Eman Salah concluded that the partnership will deliver a fully integrated hospitality experience.

She said the hotel will operate according to international standards.

Moreover, the collaboration positions Sana Towers as a benchmark mixed-use development.

She added that the project responds to genuine market demand.

Furthermore, it combines retail, hospitality, and commercial components within one integrated destination.

Consequently, Sana Towers is expected to strengthen New Mansoura’s hospitality sector.

It will also support Egypt’s broader tourism and real estate development objectives.